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Case Study Of Tesco's Domination Of The Korean Market

863 Words4 Pages

The case study on Tesco’s domination of the Korean market has taken the lead in BPR. The adaption of the UK giant retailer to the local market has allowed them to create a successful business model. They introduced virtual stores, which are basically a display of products on walls of metro stations and bus stops. Given the busy lifestyle of Koreans and the accessibility to smartphones, Tesco virtually created a market based on a country’s lifestyle (Meurville, Pham, & Trine,2015). Commuters can scan the QR code of the products on display with their smartphones and place their orders while commuting, pay for them using an online profile and have the items delivered to them.

Mattsson, (2015) noted that queue management, through the use of technology …show more content…

The implementation of this new process requires additional training for employees and management in the changing role of the store assistants, to focus more on customer assistance and creating a positive experience for the customer. It also requires all product labels to be printed including the QR code and suppliers will have to be briefed on the changes to ensure that they print the barcoded labels which will include the QR code. Honda attributes 85% of the value of every car from its suppliers (Fawcett, Ellram, & Ogden, 2013), similarly to ensure that ToysRUs is never in an out of stock position, it is imperative that local suppliers are also involved in the replenishment driven model from the warehouse when the system indicates low stock levels. A 100% order fill rate is desired and hence the importance of strong supplier relations cannot be over emphasized. The legal department would need to revise all supplier contracts to include this requirement. The finance department has to be involved in the budgeting and planning of all additional costs or savings of the new process. Some of these costs are the cost of adding a QR code, systems support and maintenance to the online website, the inception of the warehouse stock control system, and the cost of delivery of purchases to the customer. The expense for transporting and delivery will also increase due to the number of deliveries which will be made on purchases. The marketing department will be engaged in advertising and drives to create awareness of the new shopping option and online purchase which will boost sales. Before the process is implemented in stores, a test run will have to be conducted to ensure a seamless process and to highlight any areas that are not going according to

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