The mission goes beyond the vision as it explains the company’s goals and objectives more clearly. It also mentions how this will be accomplished. The last step is to create a strategy based on the defined vision and mission. (Miller, 2014) Tesla’s mission is ‘to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible’. The vision of Tesla is ‘to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles’.
Tesla Coupled with Giga-Factory, it’s mass market car Model 3 intends to do just that to provide a mass-market car and maintain cost leadership through economies of scale. Introduction of Lithium-ion Cells Giga-Factory Tesla is gradually shifting its strategy from being a niche player to mass player following blue ocean strategy. After creating a unique product in Tesla cars, it is focusing on reducing the costs of manufacturing thereby reducing the prices of its products and makes the cars more mass market. Another reason is that to recover its large fixed costs investment in supercharger stations, it needs to boost sales but sales have not been able to meet the demand because of slow production of Li-ion cells. Tesla plans to launch a Giga-Factory by the end of 2017 to minimize the crunch of supply -demand gap of Li-ion cells.
Tesla offers innovative new technology to manufacture electric vehicles. While Tesla is not the only car manufacturer of electric vehicles, but it has hit the luxury remotely create and dominate the electric vehicle market. The market is clear from inexpensive electric cars, as well as the market for luxury gas-power vehicles. Moreover, Tesla has a strongly sales growth. Tesla has been rapidly increasing in the past few years, mainly due to public interest in its vehicles.
The group also promoted car sharing in big countries such as China. Ultimately they were increasing the number of electric vehicles in circulation. I truly think that these initiatives were in sync with the current conjuncture and that the company was trying to set in motion a responsible strategy in order to influence the entire industry to shift toward a more sustainable development. I read that Volkswagen only cheated the emissions tests, focused on advertising eco-responsible cars, only to increase its sales and maximise profits. This would suggest a total and deliberate CSR misuse, to deceive customers.
There are other auto manufacturers that sell electric vehicles, but Tesla is the leader in this industry for luxury, long range electric vehicles. Tesla is known for their high rate of innovation and they were also the first company to create a fully electric sports car. Their high rate of innovation is a strength that helps them create competitive and profitable products to their consumers. Tesla has a strong brand image that symbolizes their innovation and renewable energy solutions. With their strong brand image, Tesla can attract and retain customers.
1.1 PROBLEM DEFINATION I. Introduction to domain( Hybrid System ) With increasing pollution level, world is shifting towards non-polluting solution for any problem. After oil crises of 1973, many countries are investing to develop new and lesser "fossil fuel" consuming methods in automotive industry. With the same motive, our group have decided to implement eco-friendly solution to any observed problems. Another point which was considered while selecting this domain was importance of "hybrid system" in near future, many automotive manufacturing company have already declared their dedication and research towards electric hybrid vehicle.
It also relies on their brand names for attracting customers and maintaining customer loyalty. Mercedes is known by the market for producing safe cars which have the latest technology. Mercedes is also famous for manufacturing environmentally friendly cars. The motivation, product differentiation and the comparative advantage theories have explained the strategies and reasons for success for Mercedes. It is important for the automakers to embrace new market trends in order to ensure that it enjoy profitability in the long run.
Governments all over the world are trying to promote electric cars. Increased advertising, electricity stations at gas stations and tax refunds on electric cars are all meant to increase the amount of electric cars sold. It may very well be that the electric car is the future, that the production and manufacturing will be made more efficient, more environmentally friendly. However, the fact remains that currently, they should not be. Since a large part of the pollution produced by electric cars also comes from the manufacturing of the actual car, its well worth looking at the individual parts of a gasoline and an electric vehicle.
Marketing Objective • Maruti Suzuki has always been known as the common man’s car with the affordable pricing range. The main marketing objective of changing the perception towards Maruti Suzuki as a brand. This perception change is required by Maruti to sustain its position in the continuously evolving Automobile market in India. • With the launch of NEXA, Maruti Suzuki India limited wants to enter and slowly capture the Premium car segment in the country. The premium car segment is one of the most growing car segments and thus there is a lot of potential in this segment and with the launch of Nexa, Maruti wants to tap into this
From this popularity, manufacturers have continued to make improvements in order to give rise to the most appropriate models. As a result, different electric vehicle model types which are unique and autonomous have been birthed. Today, individuals could get customized electric vehicles reflecting their tastes, preferences and needs. Electric vehicles have undergone rigorous safety tests just like the other vehicles powered by fuel. As such, the cars have been designed in such a way that in the event of an accident, airbags will burst open cutting out the supply of electric power from the source at the battery.