Electric Cars Case Study

MGT 307
ELECTRIC CARS: A CASE STUDY
OF TESLA MOTORS

Submitted to:
Prof. J N V Raghuram
Submitted by:
N Bhargav Reddy
13BEC0787
Shahin
13BCE0074
Abstract:
The market segment for the electric vehicles is shooting up at an unbelievable pace with Tesla being the pioneer to employ various marketing tactics that separates itself from previous failed contenders in this segment.
This case study deals how the marketing management made Tesla strike gold in this segment. Attractive taglines like “Burn rubber not gasoline” help generate a positive perception towards the company. This case study will analyze the USP, the STP including with a SWOT analyses of the current state of the company.
Keywords:
Tesla, Electric cars, case study, market

Once the steam picked up ,Elon Musk is actively spending money on improving the future product lines, and thus reach his ultimate aim of attaining a sustainable electric vehicle transport. The paper assesses the current SWOT analysis as:
Strengths: Ability to produce great looking electric cars complete with supercharger station network, thus creating excellent value for customers. Incorporates ingenious technology such as auto pilot. Creates a ‘cool’ factor among its consumers, therefore loyalty. Low maintenance costs involved with its vehicles meaning high cost advantages.
Weaknesses: Production issues and not being able to cope up with demand supply causing Tesla to lose money.
Opportunities: Market Expansion with newer Model 3, new innovations, and online market could create more opportunities for Tesla

This too targeted the luxury segment but introduced cool new innovations such as Falcon doors, auto pilot and extremely high safety ratings etc.
The dream of Tesla hasn’t yet been fulfilled. Enter Model 3. The car that finally brings the Tesla consumers know to the masses. This was priced at an affordable 35000$, with a range of atleast 215 miles, with amazing performance and great looks too. Consumers were supposed to down pay 1000$ to book a Model 3 whose deliveries were slated from Q4 2017. The giga factory is supposed to supply the batteries so that demand can be met this time.
Such was the response for Model 3 that, within one week of announcement, Tesla already made 325 million dollars on preorders alone. According to Elon Musk, the consumers to purchased Roadster made it possible for them to come out with Model S, and who bought Model S enabled them bring out Model X and those consumers enabled them to achieve the dream of sustainable transport in the form of Model