Case Study: The American Red Cross

630 Words3 Pages
The American Red Cross is a humanitarian cause that I care about. The American Red Cross was founded in 1881 by Clara Barton. The reason she founded it was because when she visited Europe she heard about the international Red Cross and realized just how United States needed it. Red Cross’s mission is to give aid in national disasters and other serious disasters. It also gives education to needy children and emergency assistance throughout United States. (Our History / American Red Cross History. (n.d.)) The four steps to my marketing strategy is make commercials, get businesses, churches and schools to find volunteers and get funds.
The American Red Cross is already very well-known but it is always in a need for more resources to help people.
Open Document