Tina Wang
Stephen P. Davis
Business writing
June 29, 2015
The miracles: VIPS’ Success in China Between 2008 and 2015
Vipshop Holdings Ltd (VIPS) has rapidly become one of China’s three big mainstream electric commercial states today, since its founding in August 2008. It is a preferred online flash sales channel in China for popular domestic and international brands, and the company offers high quality and popular brand products to consumers throughout China at a significant discount from retail prices. VIPS’ unique business model, sales channel and strong after-sale service guarantee have contributed to the success of VIPS in China between the years 2008 and 2015.
VIPS’ business model provides consumers a unique online shopping experience for
…show more content…
VIPS only purchases from the regulated channels, and all of them have signed agreements that promise the products are quality goods. According to the official website of VIPS, China Pacific property insurance LTD underwrites every product. Because all of goods have quality insurance, consumers can rest assured to purchase the goods. In November 2013, VIPS had a new domain name called VIP.COM, and at the same time it provided a new brand interpretation, include Very Selective Products, Incredible Price, and Privileged Services. VIPS shapes a new brand image to strengthen the brand image in the consumer. According to the China electronic commerce research center, monitoring data shows that in the third quarter of 2013, VIPS’ customer repeat purchase rate reached 73.8%. (Electronic Commerce Research Center, 2012) In addition, Chinese consumers are highly conscious to brand and sensitive to price, yet the availability of discount retailers and outlet malls within China's retail ecosystem is extremely limited. VIPS bridges this gap by connecting consumers with a wide selection of carefully selected products from brand
INTRODUCTION:- Jurlique International Pty Ltd. is an Australian cosmetics manufacturer specializing in natural botanical-based skincare and cosmetics under the brand name Jurlique. Jurlique is considered ethical and environmentally friendly. Jurlique was founded in 1985 the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike. The company 's name is based on a phonetic combination of their first names.
Introduction Huaneng Power International (HPI) was founded on June 30, 1994, during a time of strong economic growth and development throughout the People’s Republic of China (PRC). The mandate of HPI was to supply power for the PRC’s fastest-growing provinces, because “it became clear that the current industry structure would be insufficient to meet the projected demand” (White, 1998). However, in order for HPI to allocate the needed power supply it needed to expand its current company, i.e. allow for constant technological innovation, improve its transportation network, and acquire rights to more plants; this vast expansion required an estimated RMB34.4 billion (White, 1998). HPI was faced with several obstacles while choosing between different alternatives to obtain capital needed for expansion.
For example, customers who wish to purchase a moderate price lipstick can get it at $8 from Tarte Vitamin, those who wish to spend a bit more can get it from LORAC at $9 and others who wish to spend higher can get it from Lancome at $35. Although prices are much more at Sephora customer are still willing to purchase from Sephora because the company has justified the greater cost through the provision of higher quality products. However, the internet has impacted the way in which brands’ products are priced as well as the way in which brands compete with each other nonetheless, Sephora’s digital channels do not play a role in the company’s pricing strategy as sephora.com price remain the same of all orders from different part of the world thus, the pricing part of the marketing mix did not change with company’s digital channel strategy (Rudolph
One of the hardest fought for attributes of a brand is knowing that customers consider that the brand has value. We learned in our lesson that perceived value is a key attribute towards selling a brand. Writing a value proposition and keeping it current could help these business leaders to determine and clarify the unique characteristics their business will need to identify to better market their brand. In this paper, I desire to convey what a value proposition is and how it can help leaders chart a successful course through changing times.
In general, it is hard for foreign companies to establish themselves in the Asian market, especially in China, because of the strong cultural background. It will not work out well for a foreign company to adapt its marketing model to the Chinese market. Marketing models such as direct marketing of the brand, which works well in the American market, is likely to fail in the Chinese market. Although Groupon has spent millions into marketing its brand on the Chinese market, the Chinese customers were not ready to see the brand’s products being better as the one of its competitors. Chinese customers are less likely to be loyal to any brand due to their low levels of indulgence.
So the term product include both goods and services. The Hilton operates hotels and other related services in accommodation, gmbling and entertainment areas. They offers accommodation services through its hotel, apartments etc. their major sources of revenues are providing rooms, banquet halls, restaurant, telephone call services, laundry services, travel services, internet services, spa, ayurvedic and beauty treatments etc. Products are divided into 3 levels, 1.
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
IMPORTANCE OF EXTERNAL FACTORS AFFECTING BUSINESS Business of the organization is affected by many factors. There are some internal and external factors influencing the business. There are many internal and external factors affecting the business environment. Internal factors are related to the SWOT analysis whereas the PESTLE analysis is used to measure the external factors affecting the business. These factors includes • Political • Economical • Sociological • Technological • Legal • Environmental Political JLR has a choice to start a setup in the china; the political situation of china is quite stable, which is a good sign for a business.
However, in China, there are a lot of people whose income are low, they absolutely will not buy those products. It reduced the market share. Promotion strategy and
The website of the company has all the support services which is available for the clients. If the product is not functioning properly the client can check it on the website and fix the problem. Consumers can get the helpful information about the product and can also download support systems. Company has different services centres all over the world.
Furthermore LVMG constantly nurture growth by strongly imposing itself into developing markets like Brazil, Russia, India, Indonesia, China, and South Africa. In 2011, the Group implemented 495 outlet around the world, which mean that they had a rise of 19.5% from 2010. 2. Case Background: LVMH Strategies and Competitive Advantages Bernard Arnault (Chairman and
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.
Maxis reputation has been built around their quality network and superior customer service. Due to high standards and expectations that come with the Maxis brand it is not without reason that customers are more demanding of Maxis. As a result, Maxis always think that their business on being the customer 's first choice. Capital requirement usually build up a firm which is the high capability to compete in the industry. However, telecommunication is a high competitive industry in order to gain large market share.