Case Study: The Royal Bank Of Canada

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The Royal Bank of Canada (RBC) specializes in multinational financial services and is recognized as one of the largest banks in Canada and in the World based on market capitalization. With offices in Canada, the U.S., and 37 other countries, the company employs 80,000 full- and part-time positions serving over 16 million clients in personal, private and public business sectors. RBC has five business segments including personal and commercial banking, wealth management, insurance, investor and treasury services, and capital markets. These business segments offer diverse resources and exceptional advice to consumers regarding their financial needs. (Royal Bank of Canada, 2016) The company is publicly traded on the TSX and NYSE as RY. As of August

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