Case Study Toyota

1.Since the founding of Toyota, it has worked towards contributing to a more successful community by the production of automobiles and as well as focusing on the production of vehicles and sales.

2.“Toyota’s origins lie in the Japanese weaving industry when Sakichi Toyoda invented the world’s first automatic loom and subsequently, set up the Toyota Spinning and Weaving Company in 1918”. There was a decrease in the defects and bigger yields due to the fact that the loom stopped and Toyota refused to carry on producing deficit material.

2.The Platt Brothers who represented a British Company were very impressed by the loom and in 1929, they acquired the production and sales rights for £100,000. The amount obtained was given to Sakichi’s son

How far has Akio Tayoda embraced change in order to change the way Toyota is managing the global environment?

Akio Tayoda has embraced change in the company by taking charge of the Lexus brand. In 2012, there were 19 brand new or redesigned vehicles which included an extension in the Prius hybrid line.

He then made a dramatic change with the company’s management. He placed general managers to different departments, for example, body engineering and power train. He reduced the size of the board of directors by at least half and he removed layers of management as well. Top managers need to stay within their specialties so that they can use their experience. According to Akio, “We have stepped up our efforts, emphasizing design and high quality of interiors”. He’s pushing Toyota to “always better cars”.

3.Toyota has created their very own resource training organization, which is consistent and always evolving. They have adopted “hard” innovation, which allows Toyota to keep bettering the way they manufacture their vehicles and they have adopted a “soft” innovation that relates to corporate culture. “The company succeeds, we believe, because it creates contradictions and paradoxes in many aspects of organizational life. Employees have to operate in a culture where they constantly grapple with challenges and problems and must come up with fresh ideas. That’s why Toyota constantly gets better. The hard and the soft innovations work in tandem. Like two wheels on a

Toyota is determined to be committed to environmental issues facing the world. In other words, going green. Toyota has become very innovative on this subject, which creates competitive advantage for the company. They are designing and producing Fuel Cell Technology Cars which acquires electricity from Hydrogen and is powered by fuel.

3. How is Toyota currently performing? Is it the number one global carmaker again?

6.In 2013, Toyota Motor Corporation manufactured 10 million cars, placing them as the top car maker in the world. Their output for the previous year was an achievement and no other car manufacturer has produced this many cars in one year. “A total of 10.117 million cars rolled out of Toyota’s manufacturing plants for 2013 which is 2.1 percent higher compared to its 2012 figure”.

7.One of the advantages is that Toyota has managed to restore their financial position after the damages that were incurred to the Japanese industrial production plant in 2011.

Toyota has changed their plan and invested in newer technology.

“The firm has weathered the storm over recalls and the earthquake and