Burger King Swot Analysis Wendy's

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Part 1:
Weaknesses
1-Wendy’s faced difficulties with international expansion.
2-Wendy’s business plan was the lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper.
3-Wendy’s at that point of time in selecting potential acquisition targets, completely overlooked the concept. Strengths
1-Wendy’s Old Fashioned Hamburgers was considered the third largest fast-food hamburger business in the world.
2-reported higher revenues in 2002 than did Burger King. The company as a whole generated $2.73 billion in revenues in 2002, up 14.2 percent from the previous year.
3-Wendy’s also offered several unique products such as Frostys and Spicy Chicken Sandwiches, as well as many healthy alternatives like salads, baked potatoes and even chili.

Threats
1-All fast-food hamburger chains, were now expected to meet new consumer health expectations without compromising the menu items on which the companies were founded.
2-, Burger King began to install and operate drive-through windows at its restaurants. Now customers who were busy with family, jobs, and children could buy a quality meal in a hurry without ever leaving the car. Opportunities
1-Wendy’s chose that year as a time to focus on product quality and product expansion by offering its Garden Sensations, a new selection of fresh, healthy salads.
2-, it planned to …show more content…

So Samsung Company decided to use strategies in different levels that is clear in the following

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