Part 1:
Weaknesses
1-Wendy’s faced difficulties with international expansion.
2-Wendy’s business plan was the lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper.
3-Wendy’s at that point of time in selecting potential acquisition targets, completely overlooked the concept. Strengths
1-Wendy’s Old Fashioned Hamburgers was considered the third largest fast-food hamburger business in the world.
2-reported higher revenues in 2002 than did Burger King. The company as a whole generated $2.73 billion in revenues in 2002, up 14.2 percent from the previous year.
3-Wendy’s also offered several unique products such as Frostys and Spicy Chicken Sandwiches, as well as many healthy alternatives like salads, baked potatoes and even chili.
Threats
1-All fast-food hamburger chains, were now expected to meet new consumer health expectations without compromising the menu items on which the companies were founded.
2-, Burger King began to install and operate drive-through windows at its restaurants. Now customers who were busy with family, jobs, and children could buy a quality meal in a hurry without ever leaving the car. Opportunities
1-Wendy’s chose that year as a time to focus on product quality and product expansion by offering its Garden Sensations, a new selection of fresh, healthy salads.
2-, it planned to
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So Samsung Company decided to use strategies in different levels that is clear in the following
Thus, Wendy’s is comparable to Chipotle in terms of commitment to food quality and geographical presence. • Yum! Brands: It is the parent company of Taco Bell, which is a Mexican fast food chain that offers value meals at low prices. As 2016, there were 6,604 Taco Bell restaurants in operations, located primarily in the U.S (Yum!
Maryam Bababayli (ID: 201508101) Happy Meals and the Old Spice Guy Joanna Weiss Everyday about sixty eight million people eat at McDonald’s. The World’s largest chain of fast food restaurants serves daily in 119 countries across the World and sells more than 75 hamburgers every second. These are just some of the mind-blowing facts about the 90-th largest economy in the World with its $24 billion revenue. The article was written by the Boston Globe op-ed columnist Joanna Weiss and it emphasizes one of the famous McDonald’s food package Happy Meals.
Everyone has a responsibility to do. However, for working student like me that having a part-time job while taking college courses is a big responsibility. I decided to go to school full-time and work part-time to learn to become independent. In the essay “Working at Wendy’s” by Joey Franklin, he makes a case for setting aside pride to provide the daily needs of a family. On the other hand, I think it was great to have the experience as long as it made me more money.
In this regard, the restaurants had to provide quality food at affordable prices while at the same time focusing on making profits. Possibly, there are different ways of addressing
TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
Has different type of stores which service different type of customers 7. Upgraded stores every 5 years rather than 7 Weakness: 1.Weak IT infrastructure 2. Operates only in Canada 3.Has too many banners under its brand name Opportunities: 1.Food industry has been growing at a constant rate. 2.
Porters Five Forces Analysis: Samsung Electronics Introduction Samsung Electronics focuses in three specific areas; Consumer Electronics, IT & Mobile Communications and Device Solution. Porter’s Five Forces model has been used to analyse Samsung Electronics competitive position within the global market they operate in. By using this model, an evaluation of their current position will highlight which of the five forces are “affecting the intensity of competition in an industry and its profitability level” (Jurevicius, 2013). Nevertheless, when conducting analysis on an international company such as this, studying of market trends is already carried out thoroughly to ensure that they are fully aware of that market, in order to achieve success and maintain within it. With this in mind, it would be considered that Samsung Electronics would have a relatively good competitive advantage against other rival companies.
2. Analysis of the Marketing Environment Social Forces I. Demographics Samsung phone target audience are age, income and occupation. It is because for age, there might some phone design and functions that does not suit them especially for elderly & children use. However, technology is now advanced, even elderly age more than 50 years old uses smartphone for their own benefits such as health apps and etc. For income, not all people have the ability to purchase better functions and design yet expensive smartphone.
Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.
Dunkin Donuts is facing more challenges in the business due to change in the taste and preference of the customers. There are more shifts in the consumer taste and preference towards health-conscious food that is affecting the entire existing business. Next, there is a decrease in the number of customers visiting the store exclusively for donut as there are more companies in the market to provide coffee and other beverages and other foods and donuts that are pulling the crowd. The next major issue is that Dunkin Donuts is generating more revenue from various beverages and shakes sell when compared to donuts indicating about declining
COST STRUCTURE OF SAMSUNG Low cost structure of Samsung and high responsiveness to economic events has made Samsung more competitive. For example, initially Samsung focused more on volume and domination on market rather than increasing profitability. However, in 1990s, during the Asian financial crisis, Samsung cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer electronics move from project phase to store shelves within next six months. Under the resources-based view of strategic management, effective resources available to a firm, as well as the competency of a firm is responsible in affecting competitive advantage received by a firm.
• Change: Samsung always comes up with new products and innovative services in order to fulfill their customers’ needs and demands. • Integrity: Samsung makes sure that ethics are followed at each and every level and thus stay faithful and give respect to its stakeholders (Globart, 2012). • Co-prosperity: For a business to prosper, it is very much needed that auxiliaries, employers and others too, must be given opportunities to flourish. Samsung strongly believes in it and move ahead by taking everyone together. They are fulfilling their responsibilities towards society and environment as well by being a responsible corporate citizen (Annual Report, 2013).
One of those areas is their public image. Certain legal issue caused McDonald’s negative publicity such as low employee wages and new healthier menu choices that do not go well with the consumers. Another area to consider is the innovation. McDonald’s should take advantage of its R&D to come out with healthier local adapted menu. 4.
This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.
Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.