Casela World Of Adventures Swot Analysis

For this exercise a combined SWOT & PESTEL analysis will be used to establish the strengths, weaknesses (internal factors) and opportunities and threats as well as Political, Economic, Social, Technological, Environmental (external) factors of Casela World of Adventures. The PRIMO-F model helps to develop a more efficient SWOT and structures it and the PESTEL analysis model provides the structure for SWOT, thus this model was developed by RapidBI team. He helps to provide a consistent structure for comparing and benchmarking within the company or benchmark against previous analysis or competitors.

Table 1 shows Combined PRIMO-F / SWOT / PESTLE for Casela World of Adventures

Strengths

People:

• Qualified and specific people to work with

• First 4D cinema

Marketing

• 37 years in business, strong brand name and reputation

• Differentiated products and uniqueness

• Good relationship with the local and international press – good media coverage

• Tactical promotions – affiliation with companies like Total, KFC, Winners to gain the local mass market

• Global affiliation

Operations:

• Centralised operations within the different departments, effective communication

• Split into maintenance, facility and park thus allowing distinct tasks

Financial:

• Cash wealthy

• Complete integrated IT system for accounting (CEMIS), payroll (Sycorax), reservation (Galaxy)

• Stock updating system for Food and beverages outlets as well as for the shops Weaknesses

People:

• Not enough global expertise for management of international park standard

• High rate of absenteeism during peak periods and also during viral health epidemic

• Too many meetings, less

• Exchange of animals with Singapore so that to ensure the reproduction of such species and introduce animals that are not available in Mauritius Threats

Political

• Difficult to obtain permits as regards to animals exportation such as elephants because of all the NGOs working against cruelty of animals.

• Risk of terrorism attacks, then frightening the tourists from visiting Mauritius.

Economic

• Rise in cost of living may affect the purchasing power of guests visiting the park

• For the South African market, even if there is a rise in tourist arrivals, at the park we have noticed that they have only a spend per head of Rs700 representing only the entrance ticket, this is because of the depreciation of Rand v/s Rupee.

Technological

• Need to implement rapidly the online booking since of our competitor is already doing so.

• Develop the APP before the competitors