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Casino Royale Essay

610 Words3 Pages

Casino Royale is a modern reboot of the Bond franchise, its poster makes the film seem appealing to a 21st-century audience by incorporating many enticing features, which link to modern day stereotypes in society. To explore the features in further detail we can take the example of Daniel Craig's central positioning on the poster. The idea of the star being placed in the center shows the audience that a highly respected and famous actor has been cast in the film. Furthermore, because of his modern well-known status in society, he entices the audience. In addition to this, his attractive features are exaggerated upon in this poster, for example, his facial expression is a pout, this has been used to entice a young female demographic towards the film.

Another feature that can be seen, is the Aston Martin sports car behind Bond to the right of the poster. This car is a statement, included to show Bond’s machismo, classy lifestyle. Additionally, by exaggerating upon these characteristics, the producer encodes a message into the heads of the audience about Bond. This links to Stuart halls reception theory as the producer has done this so the car is perceived and decoded to make Bond look stylish, wealthy and make the film seem action packed and fast paced. Furthermore, in addition to exaggerating upon Bond’s characteristics, the car is also an …show more content…

Additionally, the physique of the woman has been presented in a sexualized way, in order to attract a young male demographic towards the film, this relates to the male gaze theory as the female character is shown in a sexualized way on the “Casino Royale”

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