Cathay Pacific Airways Limited (CX) was established in 1946 and deeply committed to its home base in Hong Kong. CX was continued to carry out substantial investments to develop Hong Kong’s aviation industry and enhance Hong Kong’s position as a regional airline hub. In addition to foreign investment scope also includes airline catering, ground handling service companies and aircraft maintenance, as well as the Hong Kong International Airport in corporate headquarters. CX is based in Hong Kong and international airlines registered in Hong Kong, provides scheduled passenger and cargo services to more than 110 destinations worldwide. In Hong Kong , CX have over 20,000 employees and it’s two major shareholders Swire Pacific Limited and Air China.
1. Introduction Cathay Pacific Airways Ltd. was established as early as 1950’s in Hong Kong, and fully dedicated to serve tourists from all around the world to make the Hong Kong-grown brand eventually become an international aviation airline known as efficiency and safety, including a big amount of investment of 148 aircraft. In addition to the investment of purchasing aircraft, Cathay Pacific initiated well-rounded match department such as ground-handling subsidiaries and catering departments, which have had headquartered nearby Hong Kong International airport. Till today, Cathay Pacific still keeps greatly dedicate on its home market Hong Kong, and signed new contracts for introducing additional 72 brand-new aircraft prior to 2024. In total,
The utilization of wide-body planes by Cathay Pacific has provided the company with an opportunity for maximisation of the comfort that is provided to the travellers. The company has adopted an innovative measure for transforming the seats to become more comfortable through ailing more space as well as different position to which the seats can be adjusted. This has been an innovative programme for upgrading the seats in many of the planes owned by the company. The plan made the seats to become fully flat, and be able to provide a bed extensions for travellers to sleep. The dimensions of the seats have been significantly improved to make the set wider and more comfortable to the travellers.
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
Cathay Pacific Airways flight does not keep in their difficult and sometimes let their customers choose to fly with the airline. In addition, flight attendants are not very pleasant and nice people traveling abroad so that the time to leave the airline as an option. Cathay Pacific has also been found difficult to reposition itself after the financial crisis. The company cannot handle a large number of people have lost confidence in the scandal. Strengths of Dragonair Dragonair Stregths include developed logistics infrastructure, cargo handling capacity.
The key objective of this paper is to apply the service excellence principles - using the framework proposed by Francis Frei – to Southwest Airlines, in order to discover the sources of success of this company founded in 1971. Those principles are the Offering, the Funding Mechanism, the Employee Management System and the Customer Management
Swissair was a successful international airline from 1931 to 2001. In 1931, ‘Schweizerische Luftverkehrs AG – Swissair’ was founded as a fusion of two small-sized airlines named Swiss Ad Astra and Belair. The company was started with a capital of 800,000 Swiss francs, 64 employees, and 13 airplanes (Von Schroeder, 2002, p. 19). The development of Swissair was fast – only 15 years later, the airline had 789 employees (ibid., p. 17) and introduced new long-haul airplanes into their fleet, which allowed them to fly nonstop to destinations all around the world (ibid., p. 55). In the following years, the company generated net profits of several millions of Swiss francs (ibid., p. 206) before declaring their grounding in 2001 (ibid., p. 434).
Meanwhile the 90s also saw the establishment of Barclaycard International, which led to direct expansion into several countries including Germany (1991), France (1998), Greece and Spain (1999), Botswana (2001), Italy (2002), Portugal and Egypt (2004). Barclaycard is now present in over 20 countries. During 2000, Barclaycard and Nomura launched a virtual shopping mall called IndigoSquare, which was replaced by Shopsmart in 2001, following Barclaycard’s acquisition of the site. The same year, Barclaycard announced the sponsorship of the FA Premier League in a £48 million deal, followed, a few months later, by a specially designed Premiership Barclaycard. 2002 saw the start of Barclaycard Direct, providing mortgages, insurance and savings products, and of Nectar, a customer loyalty scheme in which customers could collect points through designated shops and services.
Philippine Airlines was established in 1941and it is the earliest commercial air travel in Asian countries providing services under its primary name. This air carrier operates air flights in 31 locations in the Philippines and 36 international locations in East Asia, Central East, The European Union, North America and Oceania. Since its formation in 1941, it bears over 60 planes crashes, planes hijackings and terrorists assaults. The majority of the mishaps incorporated in propeller powered planes, and many of the mishaps happened before 1980s. There are numerous lethal mishaps directly or indirectly which brought about numerous fatalities.
It also helps to face the competition of other strategic alliances already constituted. A joint venture partnership of Puma AG with Swire pacific established in Hong Kong because Swire Pacific had valuable market know-how. U.S. giant Boeing was taken over by several European companies to form a joint venture with Airbus, in order to spread the huge failure risks of the company. A joint venture equally divided between the Japanese consumer electronics company Sony and the Swedish telecommunication company Ericsson and it was created to combine the technological expertise. (Cullen & Parboteeah, 2010) Sony, Japanese multinational, build several strategic alliances with smaller companies to gain complementary competence to penetrating new markets (Management Strategic, 2010).