Cathay Pacific Airlines Case Study

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American Roy C Farrell and Australian Sydney H de Kantzow founded Cathay Pacific Airways on 24 September, 1946. It was based in Shanghai, the two men eventually moved to Hong Kong and established the airline.
The new company began to operate passenger flights to Manila, Bangkok, Singapore and Shanghai. Expansion was rapidly growing later.
In 1948, one of Hong Kong 's leading trading companies, Butterfield & Swire (today known as the Swire Group) took a 45% share in the company. Under the leadership of John Kidston Swire, Butterfield & Swire took the responsibility for the overall management of the airline.
Between 1962 and 1967, there business grew at an average rate of 20 percent a year. They also expand their international services network to London, Brisbane, Frankfurt,
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The union member called for the airline to the number of cabin crew to serve a higher number of passengers in economy class seating than first-class seating.
However, looking at 10-abreast holdouts like Cathay and Singapore Airlines can be a disadvantage to Cathay. As there are not enough passengers willing to pay a high-class premium for Cathay.
And passengers are willing to pay more for 9-abreast either than that they are not willing to pay enough or are not numerous enough.
As Will Horton, a H.K. based analyst for CAPA Centre for Aviation agreed that Cathay Pacific will move to the much disliked 10-abreast economy seating from the standard, but 9-abreast will most likely reveal its plan in the near future said by the airline/s chief executive.
Although the quality of server from the airport decreased due to the increased amount of seats, the prices of every air-ticket are cheaper than before.
Date: Sunday, 22 December, 2013
Source: SCMP
In 2013, Cathay Pacific Airways, Asia 's biggest international carrier ordered 21 Boeing 777X-9X jets valued at US$7.5

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