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Cathay Pacific Airways: Case Study: C. P.

1318 Words6 Pages

4.4 Weaknesses HK has a historic westernized context, however, it remains oriental-thinking in response to the aspect of organizational culture and norms. Thereby, in terms of this, misunderstanding could possibly be generated as it is operating in a multi-national platform. 5.0 Strategic options Referring to the SWOT analysis, we assume the most uncontrollable key issue imposed on C.P. is the circumstance of fierce competition existing in the current airline industry. Consequently, as alternative submissions, the company should advance new strategies, namely acquisition and introducing of budget subsidiaries. 5.1 Acquisition First, the organization can deliberate on the procurement of other minor aircraft to strengthen its position in target markets to further conquer more market shares, e.g., it may invest or acquire local carriers and further upgrade their whole deal flights. As such, clients can select its subsidiary local auxiliaries or via utilization as complementary. The Dragonair is an excellent example demonstrated by its actions. Accordingly, clients will be availed to possess the capacity to select to agilely arrange their time with Cathay Pacific Airways at all levels arranging from provincial to global. On the other hand, as an aircraft corporation, it has a weak bargain power counteracting its supplier, from the previous analysis, most of its suppliers, in fact, are in a monopoly or oligopoly market, according to the demonstrated Porter’s five forces

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