Cathay Pacific Case Study Background

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1.0 Introduction
1.1 Background of Cathay Pacific
According to Cathay Pacific Airways Limited (2017e), Cathay Pacific was established on 24 September in 1946 in Hong Kong, it is listed company on the Stock Exchange of Hong Kong Limited. Cathay Pacific has support and invest Hong Kong over the last 70 year, develop the airline industry in Hong Kong. The key competitors of Cathay Pacific are Singapore Airlines and British Airways. The Cathay Pacific fleet is one of the youngest aircraft, it has 146 wide-body aircraft. The Cathay Pacific business are includes cargo, catering, airline, customer service, technology, maintenance and brand (Cathay Pacific Airways Limited, 2017e).

1.2 Global & International Development
In addition, Cathay Dragon will provide new airline service to Nanning on 8 January in 2018, It will increase the Mainland China network of Cathay Pacific. The China-ASEAN Expo are hold in Nanning for each year, it can show the Hong Kong aviation position for travellers from around the world. Cathay Pacific work hard to expand the flight network that can make more profit, Cathay Pacific will provide more non-stop flights to Spain, its increase the flight
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In 2016, the pilots of Cathay Pacific provide many training for 40 participants, over 200 participants graduated of this programme is already joined in aviation-related careers. Furthermore, Cathay Pacific will purchase the new fuel efficient aircraft that can enhance productivity and reduce costs. Furthermore, Cathay Pacific will purchase the new fuel efficient aircraft that can enhance productivity and reduce costs. Cathay Pacific keeps improving in information systems, such as services system record and the mobile technology, it can more effectively to understand the customer need and increase the operational efficiency (Cathay Pacific Airways Limited,

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