The Negative Influences Of Social Media

Found in most smartphones and computers and used by millions daily, social media has already become an inseparable part of society.. According to Kaplan and Haenlein(cited in Bhanot 2012) , social media can be defined as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.’ Having gone through drastic changes over the years, social media has evolved into something that people come to rely on in their daily lives. This can be seen when people use social media daily to keep in touch and keep up with the current events. Despite the convenience social media has brought us it has its flaws. This essay will discuss effects

It as brought along lots of advantages over the typical mail. One of which is promoting your business. The typical business person would want their business to be well-known in order to increase the amount in selling their goods. These small or big businesses can make use of social media by advertising and promoting their goods and services online. According to Briggs et al (2011 pp34-36), social media is essentially another marketing tool that, if embraced properly, allows a dynamic connection that have an interest in the user. This means that sellers could find people who are looking for their product but unable to do so in the regular retail shops. Besides finding buyers from the same city, sellers can have customers from other cities in the country and possibly from other countries. Social media has enabled the sellers to expand their market. Another advantage social media has provided for businesses is that the owner is able to manage their relationships with their customers and maintain their good relationship. Social media can be a cheaper and faster alternative as a delivery platform for the owner to manage their public relations. (CRM Magazine 2012,

One of the fastest and easiest ways to do this is to through social media as millions are connected at the present moment and its access is only a click away. This particular method is very beneficial for teenagers who rarely pick up the habit of reading newspapers but prefer to browse through their social media news feed. Newspapers companies have started to integrate social media tools into their news coverage and broadcast in hopes they can attract the younger generation into reading their news sites.(Chock et al 2013) The most significant advantage social media has provided to the news industry is the speed the news itself is able to spread from person to person. By just a click of the mouse the news from another country and the details of the news is able to spread like wildfire in the web. For example millions of internet users went online to know the details of the earthquake in Japan on March 2011. The amount of social media posts related to the earthquake increased tenfold as the news went worldwide.(Advertising Age cited in Fontenot et al 2014) Even the journalists in charge of the coverage turned to social media to receive information in order to cover the event as accurately as possible. (Brown cited in Fontenot et al