Positive And Negative Aspects Of Cause-Related Marketing

These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).

The more consumers like the brand the higher turnover the company will have. Definitely, it will make value of the brand. With brand development firms can improve the performance of a particular product or

In this report I will be talking about the factors that impact willenhall e-act academy also the advantages for Willenhall E-Act academy. Productivity gains Product gains are the network profits that the business makes by working harder in the budget that they were given. The benefits for this can be that the revenue of the business will increase and the business will have a bigger profit margin they will also have a high customer satisfaction rate. By Willenhall e-act academy having a new website it will make it easier for people to use. Then they will be able to get more year 6`s into the school which means that the school will become more productive and also on the new website they could email parents of the students of what is happening

The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).

New Belgium Brewing’s (NBB) competitive advantage of social responsibility is the most important and the cornerstone of the company’s strategic focus. (Ferrell and Hartline, 2014, p. 359). In other terms, corporate social responsibility is a major competitive advantage of NBB. Corporate social responsibility (CSR) comprises business practices that are intended to improve the well-being of society (Korschun, Bhattacharya, and Swain, 2014). New Belgium’s social responsibilities provide the company serious competitive advantage because consumers have the desire to believe in and have positive feelings about the products they spend their money on (p. 359).

Ethics and integrity is essential and played an important role in helping the growth of the business. Behave ethically could contribute to good performance and customers’ satisfaction. This lead maintains and expands the relationship between both parties and indirectly would increase company reputation (Bandsuch, M 2009). According to the Trevino & Nelson (2010), behave in ethics and integrity not only could stronger the relationship with the customers, but also the relationship with the stakeholders. Apart from that, ethics and high integrity could also increase the confidence of customers towards the organization (Trevino & Nelson, 2010).

According to Fleming (2012), the company is increasing its long term business prospects which may aid its customers to gain social and economic goal. It is identified that the company has looked up its competitive benefit and examine its philanthropy efforts by the most effective way. According to Geppert et.al (2014), this means company is socially responsible and associated to environmental practice which can also lead to a strong customer and sales loyalty. This may enhance the productivity and quality of the company’s product which retain and attract its workers in order to reduce the regulatory

The disadvantages of promotion is people think they shouldn 't buy just wait promotion to buy and another disadvantage Image quality may become tarnished If promotions in the rare category of products, promotions can have a negative effect on the image quality. Consumers may begin to doubt that maybe the product has not sold well, and the quality of the product is real compared with the price or the product is likely to be discontinued because they have become

Through this we can sponsor the activities or event put up by any corporation. This process can guide towards admiration of the brand among the people involved in and around the activity. This would mainly attract the people to familiarise with the logo and name of the product resulting in high purchasing power to the product. Thus supporting a group this could reach the mass audience attracting them concern the product. Thus support would make the output to get promoted and would increase the value of the brand in long-term resulting in product stabilization not only at sales

The four building blocks of competitive advantage can be used to help a company become more profitable and stay ahead of their competition. The four factors are superior efficiency, quality, innovation, customer responsiveness. All four building blocks are important to any company. However, I believe that customer responsiveness is the most important because having loyal and happy customers can make or break any company. The four building blocks can help companies grow and become the leader in their industry over their rivals.

These can also attract the people who have a lot of money and want to do something for the welfare of the society. A fund can be raised from the general people through campaign for managing the operational expenses. The word-of-mouth is more influential than the other printed sources as it contains emotion of the speakers (Buttle, 1998). If “Brand name” can positioned its name to the general people’s mind then it will help a lot to create brand equity which will attract the philanthropists to raise their helping hand. The Big organizations usually have some fund for the society welfare and if they become attracted through the positive word-of-mouth, they can also provide fund to “Brand name”.