Road Safety Campaign Essay

1.1. Problem Statement

Many are aware of the harm that hard drugs, such as cocaine, heroin and crystal meth, bring to people, however not many are educated about addiction to common drugs, such as benzodiazepines, codeine and ibuprofen, that are readily available in stores or prescribed by doctors. These drugs are commonly used for pain relief and treating typical ailments like cough, fever or insomnia, hence people may not be aware of the addiction that they may cause due to large doses of the drugs. In fact, an overwhelming 196 people patients sought help from National Addictions Management Services (NAMS) in the past 3 years because of their addiction to sleeping pills. Opioid addiction has also been rising.

1.2. Significance of Problem

This lack of awareness may lead to the

As use of electronic devices is clearly a dangerous act, it is logical that pedestrians should follow advices and not commit such acts that would compromise their safety.

Learning point 2: By using a multi-pronged approach that appeals to people, it impacts people more.

2.3.3. Advisories for different target groups

Different target groups, such as motorists, pedestrians etc, have different roles to play in maintaining road safety. The website differentiated information regarding these target groups as they have different characteristics and there are different areas of concern that they have to pay attention to. The campaign is better able to provide relevant information to each target groups and their behaviour so as to improve road safety.

Figure 10: A screenshot of the SRSC website

Learning point 3: Use of different campaign messages to address the needs of different target groups.

2.4 Summary and Overview of Proposal

Learning points from Road Safety Campaign