Fast Fashion Fast fashion has completely changed how consumers make purchases. Before the 1800s most people relied on raising sheep to get wool to spin yarn, weave cloth. The cycle of fashion finally picked up speed during the Industrial revolution, which introduced new textile machines, factories, and ready-made clothing or clothing that is made in bulk in arrange of sizes rather than being made to order. 1846 sewing machine was patented fast fall in the price of clothing and an enormous increase in the scale of clothing production. Dressmaking businesses were producing clothing for middle-class women, while women of lower incomes.
2015:8). Fast fashion is further explored in the work of Bhardwaj and Fairhurst (2010). Bhardwaj and Fairhurst (2010) provide a neutral viewpoint towards the fashion industry, as well as looking into fast fashion from the supplier and consumer perspective. They provide information about the changes that have occurred within the fashion industry in the last twenty-some odd years. Bhardwaj and Fairhurst (2010) point out that in the late 1980’s, retailers used to predict what the fashion trends would be long before they were made public, which allowed them to manufacture the clothing items in advance.
Plus now active in a new fashion, fashion, fashion is what? Fast consumer goods is a new trend of consumption, people are keen to buy, to keep up with fashion, high frequency, low price of the pulse. Such as &amp H; M, ZARA. But I think there are a lot of people in favor of this fast fashion brand, but the next few years is a slow fashion. What is slow fashion?
Emergence of fast fashion has brought a drastic change in the fashion industry on a global level. Over the past decade it has brought a significant development in the retail sector as well as consumer behavior. This essay highlights the challenges and the opportunities as well as short term and long-term impacts of fast fashion on the industry. Fashion is a style of clothing or dressing at a particular time or place. Fashion is dynamic that is it keeps changing or evolving with time.
Textiles, were the dominant industry of the Industrial Revolution and such methods are still used today in the modern age. This industry focused on transforming raw material such as natural and chemical fibers into consumer end goods (“Sustainability of Textiles”). A woman’s restlessness to seek this job opportunity led to successful developments and a large consumer demand in new fashion products. Together, a woman’s effort and new machinery tools caused for mass production, a significantly efficient method in the textile industry. The Industrial Revolution was the start for women to seek independence; their breakaway from social expectations allowed them to construct the basics of manufacturing processes in which progressively changed women’s fashion and culture in
When the building collapsed on them, it should not have been as big of surprise as it ended up being. The building was structurally unsound and the owner knew this, but garment factories can not afford to go out of business for even a day. They earn extremely little money to start with, so any missed days takes a large toll on the owners of these factories. Most people would think that after the tragedy of the Rana Plaza, other textile factories would have higher standards, but sadly, this is not the case. In the film The Cost of Cloth: Ethical Textiles it describes a regular textile factory found today.
Other industries, such as aerospace or architecture have been using this technology for decades. It has now just started to spread to the world of fashion. Leading to the experimentation of 3-D printed apparel, revolutionizing the experience of buying clothing for the average customer. Like how a swimwear company can now make a bathing suit for your body build and size. In addition to the use of 3-D printing industry, they have now made affordable, allowing consumers to print right out of the comfort of their homes.
SUSTAINABLE MATERIALS The sustainable materials are much more in amount ,it has been found that there are 600 sustainable materials till now.it has been found that the organic fibers and fabrics are the important part of the apparel market. Organic fibers includes cotton,wool ,linen which do not need any chemical treatment as compared to bamboo and hemp. Other than the organic fibers there are some materials which can be recycled they are plastic ,paper ,glass and electronic items etc. SUSTAINABLE METHODS Many strategies can be adopted and approached to minimize environmental impact in the fashion and textile industry. • REDUCE,REUSE,RECYCLE- To generate the minimum amount of waste, the waste hierarchy has taken many forms over the past decade, “Reduce, reuse, and recycle” are the 3Rs in the waste hierarchy, it classify waste management strategies according to their desirability.
Also sustainable fashion contributes to 3R’s which are: Why to choose Sustainable Fashion? If you care about environment’s state and want to save it for next generations then sustainable fashion is a right choice. Being ‘’green’’ will help to preserve mother nature and reduce wastage of water, electricity, prevent child labor, save animals habitat and will make this world better and brighter. What to use instead of cotton? You might wonder what material can possibly replace cotton.