Causes And Consequences Of BMW: The 7-Series Project

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Causes and consequences of BMW’s quality problem: From the case study “BMW: the 7-Series project, there were seen many quality related problems with their new launched products. Below are mentioned some of the causes and its consequences. Cause 1: BMW uses different materials and tools for their prototype model as compared to the production model. Consequences: As a result this does not confirm the desired results in the final product. Cause 2: They use parts such as designer’s drawing and clay model in their first stage of prototype instead of pre-production tools. Consequences: i) As a result it camouflages the problems related to design and manufacture, lowering the chance of discovering and fixing these problems. Most of the parts of their prototypes were hand built; this required more high skilled craftsmen which is time consuming and high labor cost. Cause 3: Mixed-model ramp strategy: this strategy was about producing new series on the same product line as the old ones. Consequences: This resulted in high confusion among their workers as well as the logistics became more complex. Most of the problems were left undiscovered or unsolved in the pilot production phase. Moreover they focused on identifying the big problems and solving them and paid less attention towards small problems and fine tuning. In spite of escalated/ additional resources for quality assurance, assessment and rework, it influenced the quality of the new product resulting in high customer complaints.

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