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Causes And Effect Of Social Media

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“The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.” ― Edward R. Murrow

Any organization that has dealt with negative social media would know its cause and effect. A negative comment on social media can do more than harm to a brand (which took years to build its reputation) to tarnishing the image – All this at the speed of light!

Technically speaking, social media platforms like Facebook, Instagram, Twitter, LinkedIn etc are just communication channels like TV, print and radio mediums. The ubiquity of Social media means the comments – Good to bad – can truly spread at an alarming rate and how!
If there is a negative comment and it goes viral, it can become news worth item in no time across various other communication platforms. For example; a Taco Bell employee posted a selfie licking a stack of taco shells and this had every other major TV and newspaper network covering the issue as a major news event.

Way too often, social media comments lack thorough review of fact-checks by media and it can be a major cause to derail a company’s reputation. Imagine in a banking, loan, insurance and similar services sector if anyone mistakenly types a wrong number about some loan details and posting the same on the social sites before realizing that such special rate was quoted incorrectly. It will obviously lead to disastrous consequences.

Brands who have made a decision to steer

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