In the food and beverage industry, chief marketing officers have preyed on children as they are seen as an influential market force. These companies are not acting with their best intentions for children, but are rather using negative endeavors of advertising unhealthy foods and beverages to target children. Children are seen as a profit and lifelong customers from the moment they are drawn in using something as simple as a toy with their meal. Recently I saw a McDonald’s advertisement centered on the characters from the children’s movie “Despicable Me 2” known as Minions. The advertisement briefly mentioned the food portion of the meal because it was too focused on the Minion toys that were being sold with Happy Meals.
In the middle east and Malaysia, there are huge marketing promotions of food high in fat and many parents are having a tough responsibility in which they are confined between picking a good selection of food products to maintain their health and the health of their children or to succumb to their desires and their children’s requests to buy unhealthy advertised food products. Therefore, fast food advertising has a profound negative influence on children’s food choices and parents buying behavior in the middle east and Malaysia as it attracts them through several mediums and themes, resulting in unhealthy eating habits and an increase in the consumption of unhealthy food that causes negative health effects as obesity and weight gain, along with a tendency in the middle eastern society and the Malaysian to eat western style fast foods, which in return creates a growing demand for western fast food outlets that rises from the western culture influence on
They are addicting children young and creating lifelong consumers, until they develop diabetes at a young age. Moving on to fat, it is necessary in packaged items since it creates “mouthfeel” and tricks the brain. Even with the bad publicity surrounding fat, cheese and lunchmeat have a stronghold on the population.
School kids around the world were tweeting #ThanksMichelleObama for the disgusting food they have received in school around the country. In a CNN article I’ve found that, Michelle Obama started Let’s Move. Let’s Move is trying to reduce child obesity in the United States. Students and kids are being served healthier foods but it doesn’t mean that they are eating it. There are strange foods kids have received from around the country.
To begin with, by high school one out of three young adults will have type two diabetes. Type two diabetes forces people to constantly have to check their blood sugar and take shots daily so you don’t get incredibly ill, and die. An incredibly great second example is, advertiser and companies use cartoon characters and celebrities to make children new to life, want them; compelling them to think they love the product even though they are being deceived by a picture of a toucan. Also some very educated people are saying that many people won’t live very long. A quote that proves this is from a news article called Marketing to kids gets more savvy with new technology, “we have a generation that is the first to have a life expectancy less than our parents.” That is so hard to believe but it is true!
In some schools some principals superintendents have made a decision to opt out of the Healthy choice foods and make there own semi-healthy foods that kids like. To reduce waste and bring back students who have opted to pack a lunch or go off campus for fast food, his districts cafeterias have installed stir-fry stations with abundant vegetables so students can have meals made to order. and he’s added spice bars so kids can even the bland. In schools some principals and administrators are starting to take action. They want students to eat healthy but at the same time eat what they like.
Food is essential. It is clearly a necessity for life, and because of this, how we view our food is just as important as what it is that we are eating. Some say that ignorance is bliss and sometimes that may be true, but with knowledge comes wisdom. Therefore, knowing the risks of the things we eat, and what we may be able to change to adjust to healthier eating habits is information everyone should have, including parents and or legal guardians for their sakes, as well as their children’s. In her TED talk “What’s Wrong With School Lunches?”, Ann Cooper states in reference to the unhealthy lunches provided in most schools, “Unhealthy eating can lead to the following : high blood pressure, stroke, heart attack, cancer, insulin dependence, blindness,
The youngest cousin ,that I was baby sitting, was very aggressive so I bought him some wrestler action figures he could slam around. The second oldest was a smart but quiet child I bought him some books to read. The oldest was more into technology so I decided to get her a iPod she could play with. Babysitting children can take out much of your
Right now there is a lot of buzz going around about whether fast food should be sold in schools. There are reasons for both sides of the argument, but the strongest and best side is that fast food should not be sold in schools. The three main reasons why fast food should not be allowed in school is fast food is one of the main reasons for obesity, fast food is not sanitary and safe, and kids need to make healthy choices young. Fast food is one of the biggest reasons for obesity. Obesity can lead to death, and fast food leads to obesity.
Obesity is a huge problem today especially in growing children. In my opinion, times have changed by getting worse. More and more children are sadly becoming obese day by day. Many researchers and psychologist are doing studies to show how bad childhood obesity is and how it i not getting any better. Researchers and psychologist are encouraging parents and guardians to encourage their children to: Eat healthy, exercise daily and stick to a schedule.