Cebu Reliance Motor Parts Case Study

1.1 Industry Analysis Industry analysis involves reviewing the economic, political and market factors that influence the way the industry develops. Major factors can include the power wielded by suppliers and buyers, the condition of competitors, and the likelihood of new market entrants.
Cebu Reliance Motor Parts Inc. is a family private owned business which started in 1980 with investors of some of the closest family friends. There are already five branches of which spreads across the region. The main office and plant is located in one of the progressive areas in the city of Lapu-lapu and we are expanding our business in the neighboring towns and cities.
The prices of the products ranges from P125,000 – P 350,000 which gives customers an

Trends and Drivers According to Philip Kotler (2000), a trend is a series of events that are most predictable and durable. A trend reveals the shape of the future (Philip Kotler,2000). Trends in marketing mix are reflected by the macro environment . Consumer behavior identifies the up market shift of product trends.
Market Environmental Analysis Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance. The analysis entails assessing the level of threat or opportunity the factors might present. These evaluations are later translated into the decision-making process. The analysis helps align strategies with the firm’s environment. Some of the factors within external environment that management must deliberate are the political forces, environmental forces, socio cultural forces and technological

adapts Filipino lifestyle , values and culture with their core value as implemented in their company system to personnel administrative functions, performance management and employee relations.
Technological Forces -A technological Innovation may have a great impact on the environment of the company. Technological changes can lessen the costs barriers between businesses , build shorter production runs, lesser man power that may result in changing principles and perceptions of the employees, and the whole management. Cebu Reliance Motor Parts Inc. takes this as an advantage for they transformed their distribution into a more convenient and fully automated warehouse with modern, innovative and high quality equipments.
Economic Forces-Cebu Reliance Motor Parts is focused on identifying and fulfilling consumer needs in specific markets, but all businesses can be affected by large-scale economic trends. Accounting for trends in the overall economy can help business managers make better decisions. Therefore, it is best to keep track of the country’s economy and know which products are high in demand and which are not. However Cebu Reliance Motor Parts have done a good job in keeping up with the forces while all the while staying