Celcom Swot Analysis

3.0 SWOT ANALYSIS OF CELCOM AXIATA BERHAD AND DIGI.COM BERHAD
CELCOM:
1. Nurturing People

Axiata focused on solidification its value by uncompromising integrity and outstanding performance in 2014. The aim is to attract, develop and retain the best worker by providing a comprehensive workplace where talent is recognised and developed. In this case, equal opportunities for all workforce are promoted, discrimination of any kind is not tolerated, and special measures are in place for those challenged by disability or personal circumstance. A group of 25,000 employees in every subsidiaries including Celcom has been given opportunity to participate in a broad range of training and personnel development program. The training programs help employees

Celcom is a companies of Axiata and basically the long-term affiliation between subsidiaries lead to share in knowledge of products’ prerequisite, comply with quality standards and a common vision throughout development and manufacture process. So, Celcom have advantages to design a new product with less cost and affordable for customer subscription. Furthermore, Celcom is one of leading company in Malaysia providing cellular and broadband coverage have trusted by people with their high quality of products and services. In this case, they will gain customer loyalty by offering high quality products and services that fill the need of customers with affordable price. Until now, Celcom covering 14.5 million population with almost 95% of 2G coverage, 85% of 3G coverage and invest in approximately 1500LTE sites to increase network coverage, capacity and performance. Thus, Celcom create distinctive target market which make product available, affordable, convenient and unique at a consistent and high level that benefits them in increasing sale and customer

To make sure a sustainable business, Axiata trusts that financial performance and business superiority go hand in hand. The investments that have been made give significant contribution to the economies of the countries that Axiata’s operate in. For instaces, Malaysia Axiata’s subsidiaries is Celcom. In this case, Celcom will measure success beyond financial goals and place great highlighting on the impact of their investments have on the communities in Malaysia. Beside, Celcom has created and contributed connectivity by bridging the digital divide in rural and underserved communities by provide high-quality digital services in Malaysia. This digital services have helped people connect and access for banking products, healthcare services and social media through innovative and inexpensive digital platform. In addition, Celcom continue to add value to the global digital communities and shape the way global products and services develop in every year. In conclusion, Celcom will empower people over digital services, networks and products and assist them to gain benefits of sophisticated digitised