reflects today’s pop culture mindset that one can achieve success, fame, beauty and money by simply becoming a reality star. Pop culture is defined as cultural activities or commercial products reflecting, suited to, or aimed at the tastes of the general masses of people. Pop culture also encourages conformity and individualism which is exactly what reality t.v. aims to do. While reality t.v.
While most people think that physical attractiveness might only affect people’s decisions just a little bit, actually physical attractiveness can create a huge impression at first sight, and human brains decide whether they are going to create new relations or not with strangers. In Kevin Hogan’s (2005) book The Science of Influence, he mainly discusses how physical attractiveness affects people. Physical attractiveness is important for getting deals and establishing successful relationship. We criticized stranger by two ways. First one is personally which we relied on our instinct and second one is professionally which we use our knowledge and first impression on people (p.15) and nobody wants to be judged in a bad way.
Fixed ideas about copied products still exist and people still think that copied products fall behind. However, using Xiaomi as evidence, I hope consumers can have a positive recognition in copied products believing that it might be better than the original product. In addition if my argument is right I believe that more companies will start to use copycat marketing strategy which will lead to making better
Celebrities appear on TV, newspaper and especially on social media. Further, these individuals wear or carry fashionable items, including headphones, earphones and speakers. Doing so, they directly or indirectly influence people into purchasing the same items. Also, consumers specifically see pricy headphones as a fashion statement and base their buying decision less on the actual performance of the product. Moreover, buyers tend to purchase whatever their favorite celebrity is wearing at the moment.
For example, if Bella Thorne did not advertise BooTea, then her fans would not have known that there is a tea brand that can help make your butt look better. Using celebrities to help promote products is how brands become popular, and it’s very efficient. It helps the celebrity and the brand become known and make more money. People have a right to start their own business and advertise it however they want, whether it’s on billboards, or a commercial during the Super Bowl, or on a game advertisement, or with the help of a celebrity. If a company chooses to put a famous figure on their cereal box or in one of their advertisements then they legally can, because it is an effective way to
Attraction is the quality or feature that makes someone evoke interest or liking. Most people believe that physique tops the list of attractive qualities in the dating world. But, a survey and a study, there are other qualities men and women constantly search beyond beauty and charms. The definition of attractiveness has eluded science, as mankind keeps on explaining the meaning of beauty. Beauty is subjected and classified as physical, emotional, mental, and social aspects of the target.
“Seducing” consumers puts the message across the fastest (Aletti, 2005). Aletti (2005) identifies ads from Calvin Klein can be distinguished easily rather than ads from Burberry. Even though Burberry’s ads are targeted to a specific group of consumers, Calvin Klein underwear ads are attention grabbing and would be imprinted in viewer’s memory for a longer time. Sengupta and Dahl (2008) studied the differences in reactions between the perspective in men and women towards the usage of sex and explicit imagery in advertisements. It is concluded that men tend to have a positive attitudes towards the use of sex in advertising.
A brand must consider before signing a celebrity three main aspects. The attractiveness of the celebrity, which states that the attractive attributes of an endorser be it physical, intellectual, athletic and lifestyle, will influence the target audience and thus enhance the memory associated with the brand. The credibility of the celebrity is important to the brand being endorsed as it is an external cue for the consumer to bypass brand clutter in the market and cannot be fulfilled if the trust-wordiness and professionalism of the celebrity is discredited. Finally the meaning transfer is when the success of the collaboration is reliant on the relativity in characteristics between the celebrity and the brand in regard to image, personality and market position to name a few (See figure 1.1) (Roll
1. Introduction Celebrity endorsement is now a day's a very useful practice of advertising among various tools to market the product or services as well, for marketers it has been a winning formula. It is easy to select the best celebrity in advertisement but it is quite difficult to create the association between the product and celebrity The capability of two advertising tools celebrity endorsement and event sponsorship have an impact on consumer pre-purchase decision including perceptions with regard to product quality and uniqueness is the focus of this study.. Marketers are interested to make more customers who are potential and are influenced by celebrities. Day by day consumers are exposing to so many of voices and images through media including audio visual aids.
Up to now we have fully understood the concept of celebrity endorsement, the criteria that are required by celebrities to influence the attitudes and behaviors of consumers in a favorable wat to persuade their final purchase intentions. In this section, we will have a look the different advantages and disadvantages that it may have for a company. Advantages One of the major advantages of using celebrity in advertising is that, it persuades the purchase intention of consumers. Many consumers bear in mind the fact that if their idol is using this product, it is imperative for them to buy this specific product so that they have a resemblance (Barnes 2011). In television show of sex in the city, there is the actress Sarah Jessica, since many women