Celebrity Endorsement In Sports: Case Study Of David Beckham And Dolce & Gabbana

Fashion branding and the role of celebrity endorsement in Sports: Case study of David Beckham and Dolce & Gabbana

[Author name]

[Institute name]

DECLARATION

I declare that this dissertation is my own work and all the sources that I have been quoted and acknowledged by means of complete references

ACKNOWLEDGMENTS

First, I am grateful to the all-powerful GOD for all the blessing he bestowed on me and for being with me during the course of my study. I am also highly gratified to my supervisor [ ] for his perfect guidance and support without his/her I can’t be able to perform my work.

I also thank to my fellows [ ] for the interesting discussions, for the sleepless night we were working together to meet the deadlines and for all fun that we have had in last few years.

Last but not the least, I would like to thank my family: my parents [ ] for giving birth to me at the first place and supporting me emotionally throughout my life.

Table of Content

s.no Particulars Page no Declaration

2

Acknowledgement 3 Abstract 7 Chapter I: Introduction

1.1 Background 8

1.2 Research Aim 13

1.3 Research Objectives 13

1.4 Research Justification 13

1.5 Research structure 13 Chapter II: Literature Review

2.1 Fashion Branding 15

2.2 What is endorsement 15

2.3 Establishment of celebrity endorsement 15

2.4 Why use celebrity advertising 16

2.5 Benefits of celebrity marketing and promotion 17

2.6 Factors influencing successful endorsement 18

2.7 Impact