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Challenges Of CEO Publicity

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1.0 Introduction
The basic goal of increasing the sales and achieving a certain rate or level of the competitive advantage in the business world is known as the marketing strategy. Different types of marketing strategy will be carried out by the companies in order to achieve the companies’ goals and its marketing objectives. In addition, the CEO publicity is also one type of marketing strategy used by the companies in order to achieve the companies’ goal which is to maximize the profit of the companies. Publicity is a technique of attracting public attention by the use of mass media and social network such as Facebook, TV, and Twitter. Thus, the strategy of CEO publicity is often used by the companies in this business world in order to improve …show more content…

They also will affect the performance of the companies based on the capabilities and failings of the organization. As a CEO of a particular company, he creates the culture and builds the management team of the company as well, but the performance of the company will also be determined by the personal style of the leader.
The premium form of currency and capital in an economy where companies are dealing on their reputations every day is the CEO reputation. It gives a huge impact over enterprises and within the industries they operate and thus, the CEO reputation should not be underrated (Foremski, 2015). Hence, the CEO needs to be clearly visible to the public in order to get the company to be highly …show more content…

However, the CEO publicity can be risky if it does not handle strategically. This kind of situation has made the executives of the company consider about the impact of CEO publicity. Based on the Shandwick research, it shows that an identical number of the executives (41%) believe that the CEO publicity will improve the company reputation, or will either improve or hurt the company status. 10% of the executives think that it will hurt the company reputation. However, only 4% of the executives feel not sure about whether the CEO publicity will give benefit to company reputation or not, or feel neither will improve nor hurt the company reputation. CEO publicity will give arise of the risk for the company, but manage it well will contribute to company’s achievement and

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