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What Are The Challenges Of Online Advertising

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1. Online advertising Online advertising is a marketing strategy that involves the use of the Internet as a medium to maximize website traffic .This helps to target and deliver marketing messages to the right customers.
2. Email Marketing
An email campaign is a set of email marketing messages delivered to prospects at intervals and designed to intensify a desire to purchase, subscribe, download, etc.
3.Social media marketing
Social media marketing refers to the process of gaining attention of prospective customers through social media sites. With people getting obsessed and spending time at social media, this becomes very powerful digital media. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
1. Display advertising, Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users …show more content…

Mastering personalization
Most of the time, the message send via digital media lack personification. There is no point in sending regular promotion emails to a customer who already bought a product or promoting an offer on your website that is completely inappropriate to them
Blog marketing is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.

When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more trustworthy, lasting relationship. A study conducted by Forbes and EliteDaily revealed that only 1% of millennials will trust an advertisement. Meanwhile, 33% of millennials trust blogs when making a purchase

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