The Global Information Infrastructure

Introduction The customer relation management (CRM) is becoming most important and critical part in the global enterprises nowadays, most of the multinational companies working to achieve the best workplace environment and increase the company quality and the efficiency through applying best practices of the customer relation management and understand the effective of applying the CRM on the global information infrastructure. This paper aims to clarify of the concept of CRM and its impact on the global enterprises environments. I will discuss and conclude the important topics which impact of the CRM implementation at any multinational company and how can

GII is critical part of the CRM to provide a mechanism to increase the focusing on developing, maintaining, and extracting best value from customer relationships. It consists three elements, the people components such as architects, business process components such as architecture standardization and the technology components which includes technologies for data storage and retrieval (e.g. SAN), system integration (e.g. Web server) and so on.. All the three components have a strong impacts on the CRM environment. So the development of the GII should take care of the following elements, building blocks, people, agents, communications media, information providers, communications network, bridges and databases (Global, C. 2014). So the managements of the global enterprise have to invest in the information technology infrastructure such like the systems integration, and connectivity that used through a lot of applications to ensure that the service deliver to the customer through best practice, high quality and keep it updated with the latest market technology. Let’s take The Microsoft Company as an applied example of how the previous components of company’s GII affect its CRM. Since Microsoft’s customers ensure that environment, infrastructure will have

There are many other challenges which the global enterprises have to care when they develop the CRM system, these challenges concluded as: first of all, the enterprise have to use and utilize all the locations resources. Secondly, the management have to support the technology in all the company locations. Third, to develop common understanding of system requirements. Final, conform to the supporting environment to guarantee the success of the developing. All these affects clearly founded at global information system such as Apple, SAP, Microsoft CRM and others to ensure that they apply it