Online shopping is very convenient in recent years. Today the internet holds the considiration of the retail market. Millions and millions of people shop online. Online shopping has been shown to provide more satisfaction to modern consumers seeking convenience and speed ((Yu and Wu, 2007)). On the other hand, the buying product from the traditional market is continuing since years.
But offline stores need to be innovated, and be more suitable for today’s consumers. They need to solve the problem of cost and their price. Many offline stores are obsolete because of these reasons. On the contrary, although online shopping is not perfect now, it is still more in line with the consumption view of modern people, and it becomes more and more mature. Despite these two shopping ways are both beneficial for the economy of society, online shopping shows more potential economic vitality waiting to be
So, when a store owner sell for an item, they need to deduct the different proportional of the costs; however, an online company owner just need to deduct a little costs, so that could greatly increased the profits of items. Overall, online shopping is not only give benefits
Despite the busy work schedules and responsibilities of people, they now have the opportunity to do their shopping errands without compromising their respective duties. With the perception of online shopping as easier to conduct, compared to going in the retail stores and look for the product consumers want, many people are patronizing it. Consumers are more likely to visit online stores to look and find for the things they need or want. The use of Internet has proved a versatile tool in marketing communication. The Internet before is only used for finding different articles, but as time passes by, the Internet is becoming very useful to different types of
The Internet has been identified as the preferred shopping method over traditional shopping in physical stores. This trend is fast gaining prominence as it is easier to score great deals online at attractive prices than in the brick and mortar stores. Body- Want new clothes but don’t have enough time to venture out shopping? Relax, online shopping can save your day as it is quick and convenient both. In fact, shopping online has become a serious habit among many as they feel it is hassle free.
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style.Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites. Users have more opportunity to choose and compare products they want to purchase or easily find and select specialized products. This kind of open market place would increase competition, provide benefit for industrial buyers as it will promote better quality and more variety of goods.
As a result, online shopping system help customer to save petrol fees and make customers feel more convenient and comfortable. Moreover, online shopping system can offer home delivery free of charge. The customers can save their cost by not taking a ride to shopping centre to buy their products. For example, a customer can surf the internet to buy his favorable products without going out and just waiting the products reached at home. The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived.
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
A Study on Understanding Consumer Perception and Shopping Experience of Online Shoppers in India. I. INTRODUCTION: The growth rate of India’s online shopping industry is fascinating over the last decade. According to National Association for Software and Services Companies report, the industry is assessed the worth of $6 billion in 2023. India is going to be the world’s largest platform for online shopping due to its untapped potential.
E-commerce plays vital role in the fulfillment of demands and needs of today’s smart consumer. Variety of products is available on single click on website. Because of internet penetration numbers of consumers are prefer online shopping and this number is increasing every day. Combination of E-commerce and internet era results in large number of online buyer. Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping.