Chanel Management Structure
Among its organization Chanel is divided in three sections. First there is a board of directors conformed by three persons: the CEO, who is Maureen Chiquet, the Chairman of the Board who is Alan Wertheimer, and the Director who is Gerard Wertheimer. Second, the CEO controls the ten management positions of Chanel, which are: the president who is Francoise Montenay, the COO who is Ariel Kopelman, marketing, organizational development and human resources, design & creative who is Karl Lagerfeld, fragrance creation, Europe, fashion, watch & jewelry, and makeup. Third and finally, seven of the 10 management positions have subordinates, which are 26 different sections regarding multiple important tasks of the company.
Since 1909 when Coco Chanel
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These elements have helped Chanel to maintain their position in the luxury market. For example, Chanel’s jewelry is made from diamonds and white gold of 18 carat. Its bags are high class, fashionable and ready-to-wear. Its makeup line and fragrances are only sold in the most elegant and luxurious stores around the world. Chanel will never look as something cheap that anyone could wear, this makes the brand much more …show more content…
It takes an impressive amount of time to make one Chanel product because it goes through various processes in order to have an amazing end result. For instance, a Chanel bags. The company makes around 40-50 new bag designs each year. There is a team of more or less 15 experts that work on creating just one bag, they spend more than 15 hours daily working. They take so much time since every bag considering that it has to be completely different to previous creations. The designers create multiple bags in order to make a final decision and this process is confidential to prevent leaked designs. The creative engineers at Chanel make the product. Karl Lagerfeld finally revises every
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