Chanel Marketing Strategy

Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product.

In 1921, Chanel No. 5 came out with a scent that smelt deliberately artificial. When Chanel introduced fake large pearls and glittery gemstones, it took off. However, Chanel had some promising competitors racing against her in the fashion industry, named Elsa Schlaparelli and Jean Patou.

Among its organization Chanel is divided in three sections. First there is a board of directors conformed by three persons: the CEO, who is Maureen Chiquet, the Chairman of the Board who is Alan Wertheimer, and the Director who is Gerard Wertheimer. Second, the CEO controls the ten management positions of Chanel, which are: the president who is Francoise Montenay, the COO who is Ariel Kopelman, marketing, organizational development and human resources, design & creative who is Karl Lagerfeld, fragrance creation, Europe, fashion, watch & jewelry, and makeup. Third and finally, seven of the 10 management positions have subordinates, which are 26 different sections regarding multiple important tasks of the company.

Coco Chanel Intro Gabrielle Bonheur Chanel known as Coco Chanel is a famous fashion designer who foundered her own company at the age of 27 in 1910. She died in 1971 but her company is still one of the leading high end fashion labels in the world. It is very prestigious and her name will continue to go down in history.

In order to discuss the current life cycle stage of Chanel N '5, we now look on the Product life cycle (PLC) theory, which is a concept that provides the steps for a product acceptance, from its birth stage of introduction, growth, maturity to its decline. (3) Chanel No.5 perfume series fall in the growth stage of the product life cycle, where they face more competitors. (3)

Lancôme immediately creates an association with Paris and happiness. It further positions itself as an award winning luxury brand. With brand ambassadors who aim to embody the vision of the brand, it clearly delivers a message that the range of products involved caters to the ‘elite’ economic strata of the society. Alike L’Oreal Paris, Lancôme too would have to adopt a strategy that develops a good customer lifetime value. c.

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In 1997, Fendi began to make a series of handbags that became a cult object. The popular will be the Fendi “Baguette” inspired from the shape of French bread, and created by Silvia Venturini Fendi (Simona). Now Fendi is the biggest

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Introduction Sephora was first founded in Paris 1969 by Dominique Mandonnaud who made a daring change to the way perfume and cosmetics were sold, letting the consumers try before purchasing. Instead of having sales representatives at the counter, Sephora had beauty advisors stationed at the counters to offer advice and ideas to each individual. Over the years Sephora has grown mightily, boasting over 2000 stores worldwide and employing an estimated number of 25,000 employees. To uphold the top spot in the market, Sephora has constantly rolled out new products into their stores with outstanding innovations, making it hard for their competitors to follow.

Burberry is a global luxury brand that has a unique democratic positioning within the luxury arena. This internationally recognized brand positioned itself with its luxury and functionality in the minds of consumers. Its positioning method has been consistent throughout the life of the Burberry brand and is a primary driver in propelling Burberry into its current market position (“Burberrys Market Position And Its Competitors Marketing Essay,” 2015). Burberry provides a great depth and wide range of product line. Burberry has widened its scope with variety of products.

7 nars canada 10 Store of nars in canada blank blank NARS Cosmetics is a French make-ups and skin care firm originated by make-up artist and photographer François Nars. The make-ups line began with twelve lipsticks vended at Barneys New York. In Canada NARS can be found in the department store Holt Renfrew along with Sephora and The Bay. "Store Name: THE BAY RIDEAU CENTRE About: Hudson's Bay all star brand lineup signifies the largest selection of any department store.

This particular powerhouse of luxury operates around 3385 stores crosswise over North America, Europe and Asia which incorporates Japan and China as well. However, Europe has 33% of its stores, Asia is Louis Vuitton 's single biggest market that

Drool Over Louis Vuitton 's Most Expensive Item to Date Let 's face it, almost every woman that we know would certainly dreamt of owning a Louis Vuitton bag once in their lives. Having a designer bag tucked away in one 's closet have been flipped as a status symbol over the years. True enough, many women have subscribed to the idea that these bags, no matter how costly, is definitely worth their money, attention and lust. If you 're one of the luck few who belongs to the uppermost echelons of the society, then the brand Louis Vuitton might never struck your body 's frenetic chord as you 're somewhat used to it. But if you 're just a fan of everything fancy in fashion, then you might drool so much upon Louis Vuitton 's take in monstrosity---the release of their most