ipl-logo

How Can Vodafone Establish More Ethically

905 Words4 Pages

Introduction

Vodafone Group is a British multinational company and is currently the second world’s largest mobile telecommunication. In March 2014, Vodafone had 434 million subscribers worldwide. The company, nowadays, operates in 21 countries all over Europe, Asia- Pacific, Middle East, United States and Africa. Plus, Vodafone has another more 40 networks in other countries (Vodafone, 2014).
Vodafone has the power to keep going growing with an attractive range of products and services. Within the kind of industry Vodafone operates in, it is the fastest growing and changing environment globally.

By constantly expanding its services and using the latest technologies, Vodafone has years after years brought over some different concerns about …show more content…

So, in order to keep satisfying its customers

and at the time be able to compete with the other telecommunications organisations, Vodafone should understand that it is essential to adapt and modify its services.
This case study is focussed on the change management that Vodafone should implement internally in order to growth more ethically. The PMI’s Pulse of the Profession In-Depth Report (2014) reinforces the importance of change management by explaining that in today’s unstable environment with the degree of change rushing, organisations that have effectively accomplish strategic initiatives save more money and are also set up to gain a positive competitive advantage.

This report will be structured in order to develop the role and importance of change management in organisations nowadays, followed by the meta-model of continuous transformation to understand why Vodafone should operate a change, plus a change tool management being the total quality management to be able to explain how Vodafone could manage it and finally by establishing a list of recommendations. Moreover, the resistance of change will be also mentioned.

The role and importance of change …show more content…

This meta-model demonstrates the significance and importance of the ability to change rapidly and adapt the strategies to the fast growing world. Burnes (2000) reinforces his point of view of this meta-model by demonstrating that the foundation of this continuous transformation model is related to the actual environment that changes “rapidly, radically and unpredictably”. By using this meta-model, Vodafone should be able to survive and maintain its environment properly and keep

Show More
Related

  • Comparison Between Verizon And AT & T

    298 Words  | 2 Pages

    Verizon and AT&T are both such successful wireless communications providers, that sometimes it is easy to forget that there are other available providers. The consumer numbers for T-Mobile, Sprint Corporation, and U.S. Cellular do not even compare to Verizon’s and AT&T’s continuously growing number of consumers. Verizon and AT&T, although competitors, continue to find their own success and new wireless communication users. It is important to take a look at the background of both competitors to see where Verizon and AT&T got started. Verizon was created just 17 years ago on June 30, 2000.

    Read More

  • My Clearfit Report: Coping With Change In The Workplace

    217 Words  | 1 Pages

    My clearfit report was interestingly very true it was off by just a bit but overall it did represent me well. one of the parts that really resonated with me was coping with change. for most people change can be very difficult. An example where I had to deal with change in the workplace was I had a manager for 2 years who was very laid back and easygoing but one day I came in to work and we have new boss who is really strict and by the book. in order to keep my job and boss satisfied I had to cope with many changes in the workplace she was putting into effect.

    Read More

  • Porter's Five Forces Analysis Of Verizon

    750 Words  | 3 Pages

    The information revolution is sweeping through our economy. No company can escape its effects. Dramatic reductions in the cost of obtaining, processing, and transmitting information are changing the way we do business. “To get ahead in today’s business world, a company must utilize the right resources. One of the most effective, of course, is information technology (IT), which has become an essential tool for businesses across many industries” (2013).

    Read More

  • Models Of Change Management

    2130 Words  | 9 Pages

    Powered by Research paper on models of change management 1 Research paper on models of change management Shireesha Muthaluru Under the guidance of Prof. Antala atul Course Period:-01/13/2015 to 02/24/2015 Submission Date: 02/03/2015 Wilmington University Research paper on models of change management 2 Abstract The research paper presents importance of models change in change management and an alternative way of thinking about technological change in organizations. The Information technology is the process of planning, developing, implementing or managing computer or electronic based applications.

    Read More

  • Virgin Australia Case Study

    3992 Words  | 16 Pages

    Virgin Australia (Theory in Action) Group-6 Amit Boro PGP14005 Ganeswar Miniaka-PGP13087 Lokesh Kumar-PGP14028 Praveen Kumar-PGP13041 Rahul Kumar Pakhale-PGP14037 Virgin Australia Virgin Australia Airlines is Australia’s second largest airlines as well as the largest by fleet size to use the Virgin brand. The airline was co-founded by British businessman Richard Branson, the founder of parent Virgin Group and Former Virgin Blue CEO Brett Godfrey. It was established in 2000 with two aircraft operating on a single route. The airline has grown to directly serve 29 cities in Australia from hubs in Brisbane, Melbourne and Sydney, using a fleet of narrow-body Boeing and Embrae, and Airbus and

    Read More

  • Rogers Communications Inc Executive Summary

    1102 Words  | 5 Pages

    At the same time, wireless telecommunications are still confronted with competition from the traditional fixed-line telephone and VoIP telephone (“Company profile: Rogers Communications Inc.”

    Read More

  • Lou Gerstner's Transformational Leadership Style

    921 Words  | 4 Pages

    There is no best way or one strategy to manage and handle the changes. The fusion of the various approaches can be used in more for various situations, that is why it is the role of leader to find the proper approaches that be singled out into a business strategy. Producing an innovative and modern system through rapid changes can be an appropriate system in the future. Organizations must try to weigh out the level of the changes and stability to gain a greater competitive advantage. Or, it will lead then to change failure,

    Read More

  • Lewin's Change Management Model

    935 Words  | 4 Pages

    The post office was experiencing serious economic turmoil and overall poor performance and as a result, the change generators ventured into a process of change management. Change management according to Lewin's Change Management Model states “Change Management is a broad discipline that involves ensuring change is implemented smoothly and with lasting benefits, by considering its wider impact on the organization and people within it. Each change initiative you manage, or encounter will have its own unique set of objectives and activities, all of which must be coordinated.” This model is divided into three (03) phases unfreezing, changing, and freezing. In the case these phases were adapted as Generating change, Implementation and Adoption.

    Read More

  • Organizational Structure Of Vodafone And Etisaalat

    3371 Words  | 14 Pages

    Two firms doing similar business in the same industry are Vodafone and Etisalat. Question 1: Structure of the Organization Vodafone: Vodafone first entered the Egyptian telecom market in 1998. Through a series of mergers and acquisitions, in 2011 Vodafone has grown to become the leading mobile operator in Egypt serving more than 36.3 million customers with the highest technology, customer service and communication skills.

    Read More

  • Change Management Reflection

    878 Words  | 4 Pages

    My experience in Change Management is very limited. The theoretical knowledge I have acquired during the first four weeks of this module has made me realize that transforming organizations is a difficult and complex task. I have read case studies mentioning the unique contribution of change leaders whose role is to talk to people’s hearts and minds. I have also understood how important is to reconcile conflicting interests and emergent tensions between top-down transformation initiatives and functional operations. Despite the widespread belief that managing change is tough, there is little agreement regarding the factors which influence change the most.

    Read More

  • Stakeholder Theory

    997 Words  | 4 Pages

    The History of Business Ethics and Stakeholder Theory in America Ethics play a huge role in the global business field, since considerations have to be made on moral practices, values, and judgments that govern the direction and overall success of the company. Consequently, over the progression of history, managers, entrepreneurs, and stakeholders at the helm of organizations have always had the mandate of making moral resolves on matters of ethics. According to Hunter (2003), such an approach to ethical behavior prompts a substantial growth in the organizational corporation, as well as maximizing business profits, and creating a reputable company image (Cutler, 2004). Notably, the overall performances of organizations that take part in unethical

    Read More

  • Safaricom: Strategy And Strategies

    3319 Words  | 14 Pages

    The innovation of products and services is one way to differentiate with the competition. Most of the services and products offered by most mobile service providers are almost the same and the current regulation of ceiling enforced by the government on interconnection fee discourages firms from lowering further their call charges. This has led to company’s searching for other ways of differentiating themselves so as to retain and attract customers. Safaricom is known for using differentiation strategy in order to gain competitive advantage.

    Read More

  • Business Ethics Case Study: The Johnson And Johnson Case

    1262 Words  | 6 Pages

    Introduction The key ethical issues that were presented in this case study were quality control, lack of customer care, responsiveness, and harming the customer. The Johnson and Johnson case may have been seen as a turning point due to many things the company did right. However, there were many ethical issues in this case which will be explored more throughout this paper.

    Read More

  • Stakeholder Analysis Of Diageo

    1508 Words  | 7 Pages

    Successful companies such as Diageo affect more and more people as their success grows. The more people they affect leads to a bigger impact that their actions have especially over people that have influence over their projects such as their customers and suppliers (Mindtools, 2015). Stakeholder Analysis’ are used to ensure that all the key stakeholders are happy and supportive in order to help you succeed (Mindtools, 2015). There are three main steps in preparing a Stakeholder Analysis.

    Read More

  • Importance Of Communication Technology

    897 Words  | 4 Pages

    Communications Technology Introduction In this essay I am going to discuss the current and relevant issues of many communication technologies and their uses also the different types of communications technologies that are used in everyday life. Their advantages and disadvantages along the lines of how they affect our personal and professional lives. I will also touch on the health and safety communications legislation and its roll in modern life. Current and relevant issues in Communication and Information Technology

    Read More

More about How Can Vodafone Establish More Ethically

Open Document