Cultural Effects of Media The relationship between mass media and popular culture has always been controversial in the social sciences. While political economists highlight the role of the media industry in the creation of popular culture in the twentieth century, some scholars argue that popular culture is actually the creation of the populous itself. Reflections and Recommendations The first deals with perceptions of control. in the Middle East, the perception that the media are controlled either publicly or privately for specific purposes leads to an erosion of public credibility. In the Middle East, many people ignore their own countries’ media because of perceived regime controls.
It interacts through the medium like TV, radio, social media. People get influenced positively through the media which affects their culture accordingly. With great advancement in media culture is also changing gradually. We get to know about the latest news and updates which greatly affect our culture. It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas.
The television would soon replace the radio for the most effective platform to reach the general public. Today, the internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs. The Influence of Mass Media Through mass media, news outlets have a major influence on the general public and a major impact on the public 's opinion on certain topics. In many cases, the mass media is the only source that the general public relies on for news.
National channels are trying to conquer the world markets, international standards of quality are set, regional media enter on the global level, journalism becomes more international. Under the globalization of media, it can be understood the globalization of media markets, that is the emergence of a universal demand for media products and new technologies by consumers of different countries. This makes it possible to sell the product throughout the global audience. In this context, globalization means a creation of similar production (information), but adapted for different countries and groups, using new
Media have often played a role in the communication and promotion of new ideas and the adjustment to a new social or political order, apart from its traditional role of preserving and teaching established values . Media plays a very significant role in making the world smaller especially in the process of globalization and we connect with a large number of people around the world. Media not just confining to informing us about the world happenings and serving a means to connect with people, in fact it also affects our thinking patterns as well. The way we think and perceive various issues about the world is also shaping up by the
Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.
In today’s 21st century, media plays an increasingly vital role in our lives. ‘Media’ is defined as mass communication- social, traditional and new media. It can be debated that due to peer pressure in society, the use of social media alters behaviours and attitudes and can also affect a person’s moral values and beliefs. Hence, I agree to a full extent that the media partakes in shaping who we are. Due to peer pressure in society, the prevalent use of social media alters adolescents’ behaviours and attitudes.
One reason is Globalization. Globalization is the process that is connecting people, neighborhoods, cities and even countries much more closely together. This has resulted in everyone’s lives being intertwined with people in all parts of the world by way of the food we eat, the music we listen to, the information we get and the ideas we have. This process is driven economically by international financial flows and trade, technologically by information technology and most importantly, the mass media. Advertisements on television, radio and newspapers have a very strong impact on the public’s mind.
The term “media” refers both to various forms of communication, and to the organizations behind this communication, including the press and news-reporting agencies. It can also refer to different types of data storage. The Digital Revolution: Once hundred years ago, the media was simply composed of the printed press. The rapid development of new technology and the changing landscape of the online world has changed the way we work. Today, there is a vast range of communications channels, including TV, Radio, Cinema, and the internet, as well as print.
According to Gittin,2002, “The media saturate, drench and overflow our lives an endless torrent of words, images sounds”. It is the media, which connect people with machines and in turn create awareness in the society. According to Mahmood,2000, “Radio and television played a vital role in creating awareness”. Mass media have pervasive influence and considered as powerful agent of social change in the society. In the present digital age, societies are highly dependent on mass communication.