Online Shopping Behaviour in the Digital Era Abstract Recent study has shown an interest in indicating consumer motivations that affect the online shopping behavior. Definitely, it is developing a conceptual model that addresses consumer value perception for using online shopping versus the traditional shopping. A lot of data showed that such factors like good quality ,price, service and treat quality are completely impact perceived value and purchase intents in the offline and online network. Consideration of online and offline buyers can be classify to see how value is established in both ways. It is hitherto to recognize what factors influence online and offline shopping choice progression.
Online shopping system make customers feel more convenient and comfortable. Also, customers no need to lie up to make payment if they are using online shopping application to purchase the item they want. Customer can make their purchase at anytime and anywhere by using their smartphone, laptop or computer. For example, customers who just only want to buy a hair shampoo no need travel so far from their house to shopping center to make a purchase and they only need to serve internet for online shopping. As a result, online shopping system help customer to save petrol fees and make customers feel more convenient and comfortable.
WHY SHOP ONLINE? People choose online shopping because they believe it is efficient in time. You do not need to be physically present at a destination to buy the items. You can make purchases anywhere given that you have connection to the internet. People also believe that online sellers and merchants give low competitive prices compared to vendors at a shop.
The Internet has been identified as the preferred shopping method over traditional shopping in physical stores. This trend is fast gaining prominence as it is easier to score great deals online at attractive prices than in the brick and mortar stores. Body- Want new clothes but don’t have enough time to venture out shopping? Relax, online shopping can save your day as it is quick and convenient both. In fact, shopping online has become a serious habit among many as they feel it is hassle free.
Gender is an important consumer demographic to judge the perception of online shopping behavior (Akhlaq & Ahmed, 2016), and according to a report by Mintel (2012), because more women in Europe are forced to stay to work full time, they are more driven to shop online considering that they don’t have the luxury of time to shop physical and other activities for leisure. This has forced them to seek a more convenient channel to market, hence the adoption of the internet (James, 2013). A study also conducted in US by Lester et al. (2005) indicated that locating “hard to find merchandise,” can shop online any time of the day, competitive prices, ability to compare prices, secure site, broad assortment of merchandise, and privacy were among the most important reasons for purchasing merchandise on the Internet. With all these reasons, the researchers came up with different factors that might affect females to have the urge to do so.
The findings of the study revealed that consumers perceive internet shopping more attractive in comparison to traditional shopping. Easiness in placing orders through websites, ease of priced comparison, ability to search and select variety of alternatives were several attractive attributes of online shopping. The consumers are highly concerned about security and privacy issues in online shopping. The study provides insights for the marketers of apparels for effective management of their shopping
Akbar and James (2010) examined the consumer’s attitude towards online buying a survey was conducted on the employees of Thailand based company’crazydomains. They found that all the sellers rely on 9 main factors so as to attract more and more buyers towards online purchase. These factors are Price, Refund, Convenience, Auction websites, Promotion, Brand, Search engines, Security and Online shopping malls. The most important factor is the price at which the products are offered by the sellers and the least important is the security of the online payments made. Zia Ul Haq(2005) studied the perception of younger generation towards online shopping.
Given the circumstances of the consumer, traditional shopping and online shopping are both considered convenient ways to shop. Traditional shopping is mostly suitable for persons who devote their leisure time outside the home, while online shopping is convenient for individuals who employ most of their time at home or in the office. Interestingly enough, both traditional and online shopping carry diverse advantages and disadvantages over each other. Traditional shopping involves physically entering the store, browsing through the items on shelves and racks and selecting the desired item they wish to obtain. By doing this, customers have the benefit of trying the product before making an actual purchase and is confident and content with the product.
Online shopping is not only covering electronic items, cloths, jewelry items but also it is covering grocery products; it is resulting in shift of consumer preference from traditional buying from local stores or mall to online grocery store shopping. This research is focusing on required attributes of online grocery items, attitudinal aspects of consumers’ effecting on their buying behavior