Essay On Retail Marketing Environment

A predominantly self-service format offering a full line of groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise. Perishables like meat and produce account for 44 percent of supermarket sales and typically have higher margins that packaged goods. It operates between 5,000 to 30,000 square feet of total selling area. These stores typically carry approximately 30,000 SKUs. The largest supermarket chains of US are Kroger, Albertson’s, Safeway, Ahold USA, and Publix. Although, there is no standardization on the parameters of what makes a supermarket in India, it is one of the fastest growing business formats in the country. Nilgiri’s, Foodworld, Subhiksha, Food Bazaar and Vitan are some of the Supermarkets in India. vii. Supercenters: The fastest growing retail category, are large stores (150,000,220,000 Sq. ft.) that combine a supermarket with a fullline

They must use their intelligence and marketing research to track the changing environment. By erecting early warning systems, retailers will be able to revise marketing strategies in time to meet new challenges and opportunities in the environment. What do you mean by retail environment, a retail marketing environment consists of the external actors and forces that affect the retailer’s ability to develop and maintain successful transactions and relationships with its target customers.

We can distinguish between the retailers ' micro environment and macro environment. The micro environment consists of the actors in the retailer 's immediate achievement that affect its ability to serve its markets: Suppliers, intermediaries, customers, competitors and publics. The macro environment consists of legal, social, economic and technological forces. We will first examine the retailer’s micro environment and then its macro environment.

1.13 Actors Is the Retailer 's Micro