ZARA collects data that shows customers’ reaction to its new styles and sends the feedback to the headquarters, where new products are constantly being developed. That’s why shopping at ZARA is enjoyable, as there are always new apparels which match the latest fashion trend and also suit your preference, at affordable prices. Fast fashion is not only changing the way fashion business work but also driving consumers’ shopping choices. People cannot help but desire to shop again at fast fashion stores for the newest fashionable clothes, even though their wardrobes are already out of space. What’s more, fast fashion retailers’ collaboration with luxury designers, for example H&M’s collaboration with Karl Lagerfeld, Roberto Cavalli, Stella McCartney, and Alexander Wang, can not only increase revenue and margins but also make high-fashion more accessible to the new markets of younger demographic.
However technology today has allowed for a progression in the fashion industry. Three dimensional printing and digital printing has replaced many hand techniques allowing for more inventive and faster production of clothing in particular the retail industry. Fast fashion has made it harder for designers to have originality in the fashion industry therefore the industry is becoming more competitive. These factors have impacted the fashion industry over the years. Throughout my essay I will explore the factors in which impact the fashion industry and whether or not this was a natural progression over time.
Stylish, Edgy, Unique and Cool Brand this is what fashion industry and fashion designers are trying to be. Fashion is all about utilizing clothing, products and its costumers to prove to the world that they are more different and unique than the average. But the question that arises is that could the costumer really find his identity and achieve individualism through clothing? And at what cost they are willing to spent? “Each year over 250 billion dollars is spent on fashion including accessories, in the United States, and over 20 billion in revenue is generated annually “(Grabstats.ca).
The world now consumes a staggering 80 billion pieces of clothing each year. Fashion has become a new concept that we hear a lot of. One-in-six people work in the global fashion industry the majority of these workers are females earning less than $3 per day (Hogarth, B,2015,1millionwomen). The fashion production has significantly grown, mainly over the last 20 years from stone ages before hundreds of years, humans depended on raising animals such as sheeps to have wool and use it as fabric. The cycle of fashion has recently grown during the Industrial Revolution and produced new clothing machines and retail factories that resulted in a massive quantity of garment production.
Fashion design is an art dedicated to the creation of clothing. In fact, Fashion is changeable because there are many factors of life that affect it positively and negatively. In other words, fashion is subject to change based on the economic situation, technological innovations, cultural differences, influence of environmental precautions and many other factors. Recently, fashion designers’ main concern is how to make fashion design more advanced and how to minimize its environmental damages. In this literature review, the focus is mainly about “How technology and environment are affecting fashion design recently?” That means that the sources will mostly examine how technology is making fashion design a more advanced process.
And just like that, the fashion show became a little less about technique and a lot about of trends. This has carried on to the 2000s and the spectacle of a fashion show has never been more glamourous. A myriad of contemporary technologies and showmanship has taken the fashion show by storm. Today, in a typical fashion week, the majority of people watching shows have a greater interest in the business of fashion rather than fashion itself. This is where the money is and as such trend forecasting has become a huge influence on designers.
Product element stands for identifying, selecting and developing the product. Since both H&M and Balmain are clothing brands, it is not surprising that they have identified their products as clothes. The products are selected by Balmain’s creative design director Oliver Rousting and developed by H&M. When it comes to prices, usually there is a huge gap between the price tag of a regular H&M dress and Balmain’s; whereas Balmain is an expensive brand, H&M is more affordable. Prices of the outfits in the collection
Comparison of two fashion brands marketing strategies. -Forever 21 and Hennes & Mauritz AB (H&M). Fast fashion retail brands. The philosophy of quick manufacturing at an affordable price is used in large retailers such as Forever21 and H&M. This philosophy is known as ‘Fast Fashion Retailing’ and marketing is one of the key drivers for this philosophy as it creates the desire and want for the consumption of new designs that come into the market to the point of production.
The factors that determine the level of demand in clothing industry are income of consumers, price of product, consumers’ expectation and preference and population shifts. First, the income of consumers affects the level of demand in clothing industry. If the income of consumers increases, the level of demand of clothing industry will increase because they have extra money to effort luxury such as buy more clothes from well-known retail clothing company such as H&M. This is because when society has more money in their hand, they will spend it or invest it. For example, when they have extra money, they buy cloth from H&M, the demand of cloth of H&M will increase, by the way, the sales also will increase so this cause the profit of the company
It is synonymous with glamor fashion, beauty and style, but also has a negative sense, as a synonym for fashion, trends and materialism. In the same way Fashion also is a business because fashion is an art, it relies on people to value the beauty of the dress business, participate in stimulating the economy the way, other art shops may not. Think about it: When people follow fashion - it is constantly changing - it's so successful on the market. People