Characteristics Of Generation Z

2125 Words9 Pages
Generation Z is the cohort of people living in Western and First World cultures that follows Generation Y. The opinions about the birth year of the earliest members of Generation Z differ, ranging from 1990 to 2001, however a majority of experts claims about 1996. “They grew up during the most profound changes in a century and represent the watershed generational shift of our era” . Several other names that refer to this population group include „Plurals” , since they are the most ethnically diverse generation ever, and both „iGeneration” and “Digital Natives” , since they are the first generation to be born into a completely digital age and have never known a world without the Internet and smartphones . According to the research by agency…show more content…
Today, teens are influenced not only by their authorities and idols, but also by their peers. They read blogs, watch YouTube videos and follow Instagram profiles of people of their age or even younger. Nowadays, anyone can become a celebrity overnight. Through social media, people offer advices and teach each other new skills. On average, each YouTube user in the US spends 59 minutes on the website every day, showing that today kids prefer to watch than to read . 8. More Trust in Digital Sources of Information v. Globalization Another important characteristic of Generation Z is global perspective – because of the development of the Internet and social platforms, children have grown up hearing the views of and communicating with people from all around the world. They are culturally accepting, and have large, mixed-culture friendship groups. On average, Gen Z child will have travelled to eleven countries by 16-years-of-age. 59 percent of the respondents in the global survey conducted by Happen Agency cited ‘worldly’, when they were asked about the characteristic that Gen Z displayed more than the children of their generation. 1. Multinational Customer 2. Social Circles not Restricted by…show more content…
According to Magid report, the women 's liberation movement of the 1970s and 1980s has created a generation where girls want to have power. Children and teens observe blurred gender roles within their families, with crossing lines of responsibility between parents . Research shows that girls in elementary and middle school are more interested than boys in earning a college degree, having good grades, and getting feedback from parents and teachers to help them do better in school . According to a White House “Women in America” report, the number of men and women attending college is almost equal, but it is predicted that younger women will surpass men when it comes to college or graduate
Open Document