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Google Analytics Essay

938 Words4 Pages

Google Analytics was launched in November 2005 which is a web analytics service offered by google that tracks and reports website traffic. It is one of the most widely used web analytics service on the internet. Since the inception of e commerce a lot of start-ups and online stores have taken birth and there is a cut throat competition in the market where most of the companies are making use of google analytics to succeed, company which make use of google analytics effectively attains a competitive edge. The features of google analytics are,
 Data Collection and Management
 Data Consolidation
 Data Analytics ad reporting
 Data Activation
Google Analytics is a useful asset irrespective of the size of the organization. Nissan made …show more content…

The features in google analytics which help a smaller organization to increase and target sales are

• The event tracking feature of the google analytics helps you to know how visitors actually interact with your pages or on your mobile app. It can also help you measure the activities like downloads, video plays and mobile clicks.

• The data from google analytics can be easily be imported to other platforms like tableau for more faster, sophisticated and meaningful insights.

• By validating the bounce rate at regular intervals, organizations can figure out the areas where the visitors are dis-satisfied and thus a re-design process can be initiated.

• The demographics feature helps the business know where their customers are coming from and also aides in targeting a new location. Here, you can see your worldwide stats, including the average time on site and bounce rate of visitors from particular countries. You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions.

• The age and gender feature in demographics helps to know whether your marketing campaign is targeting the correct age group and …show more content…

• Google analytics also gives information on which of your online marketing campaigns (anything from local search to social media marketing) are the most successful in terms of bringing traffic and conversions to your website.

How do google analytics help a small company utilize their web data to increase and target sales to a specific region?

On the google analytics you can see the worldwide stats, including the average time on site and bounce rate of visitors from particular countries. You can also drill down to particular countries and see these stats as well as your goal conversion rates in particular regions. These give you information of the specific locations whose visitors bring you the most conversions. Targeting visitors in these locations with your ads will result in even more goal completions for your site. Which in turn increases the sales.

The above screenshot displays the cities where our website is most viewed. We can clearly observe that Philadelphia region has more number of visitors, so by targeting our ads on this region would generate more

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