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Characteristics Of Hospitality Industry

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India has been well known for its hospitality since ancient time. India is a centre of attraction due to its rich historic heritage, cultural diversity, natural resources and geographical advantage. 3.20.1 Nature of hospitality industry There is no single definition to explain the term of hospitality. Various researchers explained it in their own way. It can be said that it is the act of kindness in welcoming and looking after the basic needs of customers mainly in relation to food, drink and accommodation. 3.20.2 Characteristics of Hospitality Industry According to C bhattacharjee 2005 characteristics of hospitality industry are;- 1 Perishability: When the full capacity of the services is not utilized the services becomes perishable. 2 …show more content…

Thus, a successful hospitality industry does not focus only product and services but in what way they are delivered. Superior service quality is the best strategy of differentiation. 2) Relationship building Building relationship with customers can benefit organization to generate revenues with developing brand reputations. To improve relationship with the external customers it was found that employees plays important role. Informal ways to build relationship with top management and front line employees is best means to build long-term relationship with customers. 3) Labor Intensive Hospitality industry requires huge supply of labors. Labors play an important role to provide service to customers, thus their training and use of technology represents image of the industry. Figure: Characteristics of hospitality …show more content…

In this new era verbal and non verbal communication is well executed in the hospitality industry. Compelling communication skills are important in a hotel industry. A few hotels spend amount of money on training their staff. Good communication skills are a learned art and thus hotel industry are focusing to train their employees. Excellent communication skills improve guest service and it conveys that you are listening to your guest and valued them. Good communication skills will impress guests which will increase hotel business. Communication is not only important to communicate with guests but also in internal communication. Communication between staff members is important. Some employees are facing problem in communication due to poor command on English language. Various problems occurred in the organization due to poor communication such as failing to communicate well with guests, lack of confidence among the staff members, failing to process written documents such as emails, reports etc., failing to understand the hotel management software

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