Ici Case Analysis
Q-1 What are the product lines and ranges of key competitors of ICI.
ICI potentially has a wide range of competitors as ICI itself has a wide range of product line such as;
• Polyester staple fiber
• POY chips
• Light and dense soda ash
• Sodium Bicarbonate
• SpecialtyChemicals
• Polyurethanes
• Adhesives
• Pharmaceuticals
• Animal Health product manufactured
• Agriculture products.
Almost around 48% of its totalturnover of 37.8 Billion comes from Polyester, 24% from Soda Ash, 17% from life sciences and 11% from Chemicals.
Engro Polymer, DesconChemicals and Sitara chemicals are one of the few leading competitors for ICI. The product ranges of these industries are as follows;
Engro Polymer Product range;
1. PVC
2. Caustic Soda
3. Sodium Hypochlorite
…show more content…
Q-3 What are the Marketing Strategies of ICI and competitive position of ICI in current market (local and overall).
ICI Vision:
The company vision is to compete in the industry by emphasizing on customer needs andto build and promote a culture of continuous improvement.
Mission Statement:
“The ICI team intends to remain market leader in the chemical business. We wish to be recognized for offering the best products and excellent customer service. We will runa high quality, profitability and growth oriented business in an exciting safe environment.
Goals:
1 Total adherence to HER.
2 Dedicated involvement of every employee at all levels of the organization to thetotal quality management concepts.
3 A complete focus or prevention of nonconformance through cohesive team work.
4 Constant emphasis on “doing it right the first time and every time”
5 Improving the quality of everything we do, to the complete satisfaction of internal and
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