Characteristics Of Integrated Marketing Communication

& Voldsund T. (2009) Marketing perceptions and business performance. Marketing Intelligence & Planning, vol. 27, No. 1, pp. 25-47.

Having a thorough understanding of the necessary background information aids to the formation of strategy. Strategy supplies the guidelines and key messages of an overall program, and defines the motivation behind a proposal and how it will achieve the intentions of a campaign (Wilcox, 110). Scott’s “New Rules” disregard the outdated rules of marketing that have been established and used by organization in the past and provide new methods in marketing and PR to strategically engage with a target audience. Applying a strategic approach to the “new rules” implies gaining adequate, thorough understanding of how these new rules function, how they are best applied, the target audience who will be receive messages, and the specific way that these rules will be able to achieve a specific campaign

In reference to Marks and Spencer, it is essential for organisation before making use of best-in-class benchmarking to measure organisational performance by analysing internal as well as external competition. It can be an integral part for improvement of organisation, however it is a fact that Marks and Spencer could not able to employ all the relevant strategies patented by competitors. But it can help in making appropriate business decisions as management will be aware of all the advantages as well as difficulties that lies in incorporating specific changes. It depicts that role of best-in-class benchmarking data play efficient role in decision making process which is dependent on the business requirements of Marks and Spencer (Shao L. P.,

However, It is critical to build a performance management process and system to reflect the culture of the organization. Thus, the system should measure the employee’s performance against what he or she is employed to deliver. Having said that, the standards set need to be realistic otherwise the behavioural standards will lose credibility with results yielding wrongly. Also, the center would need to consider past issues that caused unfair results. Consequently, it should also be determined how the performance management system is being used, be that as it may, systems facilitate the attainment of individual and corporate goals that allow data to track and monitor all employees individually as well as the

Without information, it would be hard for managers to forecast customers’ needs and wants, how much inventory is in stock and when and where more products should be produce or ship; in summation, without information managers can only make decision blindly, therefore information is vital when it comes to the performance of supply chain, because it provide the supply chain management with the necessary data to go about making the right decision so as to satisfy customers’ needs and generating profit. Information technology, however, is the instrument which “consist of the tools used to gain awareness of information, analyze this information, and execute on it to increase the performance of the supply chain”, (Chopra & Meindl, 2001, p.489). Information technology serve as the eyes and hear of supply chain, sometime a percentage of the brain in the supply chain management. It’s also consist of hardware, software, and people throughout a supply chain that gather, analyze, and execute upon information. The IT system help bill and improve performance with the use of information that is analyzed consequently has significant impact on the supply chain performance.

Decision Making Journal Reflection The art of effective and efficient decision-making can be an intricate matter. The purpose of this paper is to discuss the extreme importance of rational decision-making and how decisions can either positively or negatively influence us and other individuals. Additionally, it is crucial for business organizations to make adequate decisions that benefit all parties associated with that organization to guarantee future success. Why Decision-Making is Important The ability to rationally make significant decisions is essential for everyday life; from simple to complex matters associated with our personal lives or careers, we must be mindful that every single decision that we make impacts us in one way or another.

6.2 Create appropriate dissemination processes to gain commitment from stakeholders in an organisation In the implementation of a strategic plan, it is important that the company involves its stakeholders in the change process. This however, should be done with care as stakeholder involvement should be done based on their importance, influence to the change and the degree at which the proposed change will affect them. Peter Senge in his field book ‘Fifth Discipline’ elaborates on the levels of involvement of stakeholder groups based on the importance of the change to the organisation. Source: Change Management Toolbook (2010) Telling – is a situation where the decision has already been made by the company’s management, albeit in the best

The developers must have decided before hand what it is that participants will be doing in the study. It is also important for all stakeholders in the study to know what the results will be used for to avoid deception. Usability measures Different usability measures are used when conducting usability testing. Effectiveness: The success of a product is determined the degree to which it is able to successfully perform its intended goal. We can deduce that a product is effective if few errors are encountered, tasks are accomplished, and the completion rate is high.

Thus, making it difficult to finish tasks. Tasks are then classified into three different types: idea-generation, intellective and decision-making tasks. Research study shows that team communication and effectiveness remains consistent regardless of the task type. Teams must now identify which type of media they are to use depending on the team goals and tasks. Since communication technology depends on the goal of team, knowing which type of media fits the team’s communication goal will have an effect to the team’s performance (Liu, Yan, & Sun,

The manager should decide the decision-making by the stakeholders, and took all factors into consideration and weighed them carefully before making a decision. It is hard to decide because each of the stakeholders have their own expect consistency. Everyone should be treated equally. Distributive justice, refers to the distribution of benefits and burdens. If the stakeholders agreed to purchase gift to gain the benefits, they should enjoy the benefit equally.