Characteristics Of International Business

INTRODUCTION

As we know, a few generations before this it took months to ship products to a market in another country. This process is very difficult undertaking and only the huge trading companies were courage enough and able to take the risk. Then, developments in transportation technology made it possible to the people and products to move much more quickly, and it was the first push towards globalization began. Nowadays, the information technology which is especially Internet has made the world move even further. Because of that, a business might have partners and employees from other country in the world and consumers can get their products from those locations in a matter of days. It’s really save time and money.

INTERNATIONAL BUSINESS

The first feature of international business is large scale operations. As we know in the international business all the operations will be conducted on a very huge scale. The production and marketing activities also been done on a large scale. It begins by selling its product in the local market and then the surplus goods are exported. The second characteristic is integration of economies. The international business combines the economies of many of the countries in the world. This is because of international business usually will use finance from one country, labour from another country and infrastructure from another country. Sometimes thy also design the product or goods in one country, produces its parts in other different countries and gather the product in another country. Thirdly, international business has been dominated by the developed countries and MNCs. MNCs are the multinational corporations of the developed countries. The country that dominated and fully controls the foreign trade is USA, Europe and Japan. They have many advantages such as large financial, other resources, best technology, research and development, skilled employees and managers. That was the factors that helping them to capture and dominate the world market. The fourth features of international business are it gives benefits to the participating countries. Both of the developed and developing countries get the benefits but the

Every organization need to really understand what is marketing before their can achieve their target. Marketing is consist of the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have values for the customers, clients, colleagues and the general public. Marketing also can be defined as the activities or business of promoting and selling the product or services including doing the market research and advertising. There are many types of marketing such as domestic marketing, international marketing, multidomestic marketing, multinational marketing and export marketing. Global marketing is not only selling a goods or services globally. It’s includes all the process of planning, producing, placing and advertising the company product or services in an international market. The large businesses usually have branch or offices in the foreign countries they market to: but nowadays the small companies also can reach their customer worldwide using the Internet. The company also may face domestic competition from the outside companies even they not expand globally. Because of this competition, it becomes a necessity for most of the business to establish an international presence. The product likes automobiles and food have a universal demand, that’s was the reason why the industry really need to do the global