Characteristics Of Mckinsey 7's Model

Mc Kinsey’s 7s model is a tool used to analyze the firm’s organizational design through 7 key elements such as strategy, structure, systems, shared values, style, staff and skills to achieve the organization’s objectives. The 7-S Model is known as McKinsey 7-s model because the two persons, who developed this model, Tom Peters and Robert waterman, have been consultants at McKinsey and company during that time. They published their 7-S model in their article “Structure is Not Organization” (1980) and in their books “The Art of Japans, Management” (1981) and “In Search of Excellence” (1982).

Mc Kinsey’s 7s model is one of the most popular strategic tools. The goal of this model was to show how these 7 elements of the company can be aligned together

System is more powerful than their given credit. It includes the processes and procedures that reveal daily activities of the business that the employees engage in order to complete the work and how the decisions are made.

The Soft S’s:

1) Style (Culture): The kind of leadership adopted. The culture of the organizations consist of two components:

 Organizational culture: the dominant values, beliefs and norms which develop over time and become relatively enduring features of organizational life.

 Management’s style: More a matter of what managers do than what they say; how do the manager’s managers spend their time? What are they focusing attention on? Symbolism- the creation and maintenance (or sometimes de construction) of meaning is a fundamental responsibility of managers.

2) Staff: This element is concerned with type and employees the organization need and how the employees shall be recruited, trained, motivated and rewarded. The human resource management processes used to develop managers, socialization processes, and ways of shaping the basic values of managers, socialization processes, and ways of introducing young recruits to the company, ways of helping to manage the careers of

5) Strategy: the company has been initiating various strategies foe stepping up production, sales and also to improve upon their performance.

In the marketing front as well, the company has taken steps to improve its sales, by undertaking various sales promotion measures by offering various gift items such as key chains, wallets, banyans, calendars etc. to the dealers and distributors, advertising in various media etc by using the advertising slogan, “Lamina, the spring with stamina” apart from this, the company owns depots at various places such as Vijayawada, Sholapur, Madurai, Cochin, Calicut, Hubli, Ahmedabad, Cuttack, Raipur, Goa, Indore etc from where its products are marketed by the sales representatives at their respective areas.

The company follows a dual policy of distribution as below:

1) Depots 2)