1.1 Internal Analysis Burger Hut is one of the most well-known local chains of fast food restaurants in Singapore. It is known for using quality and fresh ingredients. It originated in Singapore with its first branch opened 5 years ago, and it has expanded to 40 branches island wide, mainly in shopping malls, serving nearly 200,000 customers daily. With its increasing popularity, it aims to expand overseas in the future and into territories around the world. 1.2 External Analysis (PESTEL) 1.2.1 Political Politically, any organisation is heavily influenced by the country government’s policies.
• Diversify food & dessert The Sweet Hut mainly sells dessert, and foods for sub. This multi-purpose business will broadens the target market even more as some customer can called for the foods first then dessert will be served later after them having their meals. The desserts can be made with any type of design that customer desired, which means it will be made according to customer demand. • Pricing strategies According to the staff of Sweet Hut cafe, they think that their pricing structure will be a high end traditional product range as they believe they will offer better quality products. The price will be determined for customers, their products are of high quality.
During the early days of Pizza Hut before the iconic red roof had become the symbol and logo of the brand, Pizza Hut had their own mascot, Pizza Pete. The mascot could be identified wearing a chef’s hat, neckerchief and an apron, and most often would be serving hot food to eager customers. Unfortunately after the 1970’s Pizza Pete faded away and was replaced with the still famous Red Roof which had originated in 1969. In the 70’s Pizza Hut expanded their product range to offering Pizza Hut pizza ovens (shaped as the actual Pizza Hut restaurant) – a concept very similar to the famous ‘easy-bake oven’ but instead kids could create their very own Pizza Hut Pizza. Recently in 2012 Pizza Hut launched another interesting product which was quite surprising for a fast food restaurant.
On my third week and fourth week of training, there are many tasks I have accomplished. We continued gathering and encoding Pizza Hut competitors’ information and sorting it according to region and island. Consequently, we repeated working on Mcdonald’s branches because less than 200 branches only were found in Mcdonald’s facebook page and in Munchpunch.com. Based on our research across the internet, there are about more than 500 stores in the Philippines, therefore, we tried to search using Google Maps. Fortunately, we found many stores, however, it took us too long to finish it, because we need to search per province to see all the stores.
• Pepperoni is the most popular U.S. pizza topping, followed by mushrooms, sausage, ham and green peppers. • Breadsticks were the first national non pizza menu item offered at Domino's, in 1992. • Domino's World's Fastest Pizza Maker Dennis Tran can make three large pizzas in just 34.36 seconds. Advertising Domino’s was known for its advertising. And they are also making
Based on the observation that consumer perceptions of the two top chains, Pizza Hut and Domino’s Pizza were changing. The growing perception was that the two leading chains were providing and inferior product. Papa John’s used the opportunity to create a differentiated value proposition and adopted the slogan “better ingredients. Better Pizza”. It grew rapidly to become the third largest pizza chain in America.
For that reason, the top officials of Pizza Hut are quite keen to satisfy the prerequisites of the clients in the method for delivering and giving quality things and services (Goetsch & Davis, 2014). In addition, the organisation's presence relies on upon the clients' fulfilment. The offered commodities must have the capacity to meet the client's desires and it ought to be valued as its price paid by the client. Furthermore, the customers are constantly attracted towards the best quality commodities. Clients' fulfilment is characterised as the degree to which clients are glad and satisfied by the commodities gave by a business (Juran,
Domino 's claims that has a market share of about 72% of the pizza industry for the whole country while Pizza Hut is estimated to have around 20%. The difference seems staggering at first but you also have to take into account that Domino 's has 1004 locations spread out across the country while Pizza Hut only has 141 locations. There are two ways that you could read into that information. The first is that you could conclude if Pizza Hut has only 14% of the stores that Domino 's has and they still have a pretty sizeable market share, then pound for pound you could say that each outlet is stronger. On the other hand it is also possible that there are so few Pizza Hut franchises because they do not have the growth potential to do as well as Domino 's on a much larger
Positioning PIZZA BAR will position itself as a reasonably priced, upscale, gourmet pizza restaurant. Urban consumers who appreciate high-quality food will recognize the value and unique offerings of PIZZA BAR. Patrons will be both single as well as families. PIZZA BAR positioning will leverage their competitive edge: • Product. The product will have the freshest ingredients including homemade pizza, imported cheeses, organic vegetables, and top-shelf meats.
Pasta Pizza Hut Pasta have been an accompaniment to the popular Pizza Hut became the registered trademark since the conception of the pasta making in addition in Pizza Hut restaurant (Pizza Hut, 2015) and also doing business under the name of Yum! Brands, Inc. Total sales for the company in 2010 reached 11 billion US dollars. The ingredients that go into the Pizza Hut Pastas are as seen in Figure below. Figure Ingredients of Pizza Hut Pasta Making Pasta Ingredients Supplier Whole wheat rotini Durum Whole Grain wheat semolina Gluten Niacin Ferrous Sulphate (Iron) Thiamine Mononitrate (B1) Riboflavin (B2) Folic Acid. Cold Storage/Unilever Pastas (Fussili/ Rotini/ Fettuccine/ Penne / Spaghetti): Durum semolina Niacin Ferrous Sulphate (Iron) Thiamine Mononitrate (B1) Riboflavin (B2) Folic Acid.