The content of advertising can be adjust to make it suitable with the customer based on the combination of parameters like customer purchasing behaviour, situation, location and demographic profile. This mobile advertising at the same time can be used to drive consumers to use mobile commerce enabled sites, which will enhance a positive connection with preferred brands. Mobile advertising also can encourage customer more effectively to buy a product or service compare to the sales promotions. Like example customer see the more attractive of text-to-win campaign compare to the traditional approaches. Time specific mobile coupons also can be sent to their potential customers when they make some promotion of a product.
Tesco Direct launched a mobile website that allows consumers to buy groceries from anywhere at all on their mobile phones by downloading the application from the Tesco site. It also allows for an online store for customers to add or remove an item from the online store can be accessed via a mobile phone. Mobile application also allows customers access to the wish list, which makes the process much easier. This application is an innovative promotional method that attract consumer base that has a very busy life. The company has set up the special site called Tesco speak so customers know that things have their say and always encouraged.
ASSESSMENT 2 GBE 804 Business Enterprise operations: Marketing Strategy Definition Marketing is the process of transferring goods and services from manufacturer to consumer. Marketing involves satisfying the needs and wants of the consumer and market is a place where buyers and sellers come together for buying or selling goods and services. (Kotler, 2013, p. 4) Introduction Sky mobile is a known for go-getting company, pioneering the product lately, but it does have a steady effort for coming up with innovative, crazy and courageous concepts for future phones. That these works projects don’t eventually transform into phones that the company can actually ship in another matter, but Sky has ability for coming up with interesting revolutionary
Advertising- The first form of advertising is via an attractive brochure depicting a information about product features and its usage. It should also emphasize on the value proposition the product offers. Throughout the brochure the message is put across in a convincing manner with an emphasis on how one can we have an experience by using this product which is secure and convenient. 5. Social Media- Use of twitter and facebook to share the experience by users can be a positive word of mouth for this product.
App personalization- the must have factor of mobile apps What does app personalization mean? Generally, app personalization is the process of building a mobile app especially to meet the requirements of the specific audiences. As like other kinds of personalization, app personalization also aims to present users with different experiences, which will satisfy the customers’ needs accordingly. Altogether, a personalized app meets all the user’s needs. Why is it important?
Room13 Android App allows users who love to shop to receive push notification for every new goods and special promos so that they always have the latest fashion information. Through this application users can also easily access information on the whole product including pictures, ratings and reviews of products. Additionally, the built-in capabilities of the Android OS makes an animated display more interesting Room13 Android App, one of which, when the users will add and store the groceries into shopping cart. A wide selection of payment methods are increasingly facilitate online shopping activity of customers who download this
Mobile Advertising -Indonesia has a huge population that uses mobile phones in their daily life. Based on the current outburst of smart phones specially in Indonesia, it is recommended for VHR to use the mobile ads approach to attain their customers that is always on the go. -The recently launched marketplace called Indonesia Mobile Exchange (i-klan store) by PT Indosat would be the perfect choice for VHR Agency to link their brands on mobile ads. -This website operators may produce more focus on mobile ads by outlining on data such as the current site of the network’s subscribers. - It will help VHR Agency to better target their mobile ads to their subscribers by providing them with their preferred advertising material, display time, and easy
Mobile commerce is simply a way to compromise with time – you can shop quicker and easier online than getting around in fifteen different stores to find what you seek, additionally to best price. We can therefore presume that mobile commerce is here to stay. Reflection: The introduction now starts with a sentence that explains the trend in an easy way. Before, according to my peer-reviews’ the introduction was a little unclear so I added the first sentence to state clearer what the trend basically is. I used thesaurus.com, ozdic.com, Google translate and prowritingaid.com to make my text.
As time passed by, mobile phone gives many advantages to all people. Start with phone call only, follow by texting message, then pic message and video call, mobile phone still develop to give a better advantages and a good impact to all people around the world. When we relate smartphone and computers there are a
CHAPTER 2 LITERATURE REVIEW & CONCEPTUAL FRAMEWORK 2.1 Literature review In this chapter, it will discuss the literature review and conceptual framework of the impression of viral message through WhatsApp to the Malaysian people. Nowadays, smartphones, gadgets and any smart devices are becoming very important aspects in human life. Social media is a powerful communication tool today. Viral message through WhatsApp can impress many parties whether from the point of negative or positive ways. WhatsApp is an application that allows users worldwide to exchange text messages and multimedia contents instantly such as videos, audio and photos (Pierdomenico Fiadino et al., 2014).