Characteristics Of Samsung

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In this essay, you will learn about four factors that make Samsung become a good to great company. Four factors you will learn about in this essay will be level 5 leadership, first who then what, facing the brutal facts, and the hedgehog concept of Samsung. Electronic devices have become a massive source that is used by nearly everyone in the society, and it is extremely valuable for the society. Electronic devices have become smarter than they have ever been, you can take pictures, and record videos send messages, make calls, and access the web, play games, find programs in different languages and more (Meyer et al 2017, 23-44). Samsung is one of the most successful electronics company worldwide, it has over 200 branches all around the world. Samsung sells a wide range of different electronic products such as; tablets, smartphones, refrigerators, washing machine, monitors and much more (Youngsoo 1997, 5-36). Samsung was founded in Suwon, Korea in the year 1938 by Lee Byung-Chul. When Samsung was launched Sony was their only big competitor which was found nearly 23 years before Samsung was discovered(SAMSUNG n.d). After the death of Samsung’s chairman, Lee Byung-Chul in the year 1987 his son, Lee Kun-hee became the chairman of Samsung (SAMSUNG n.d). The founder of Samsung Lee Byung-Chul had the qualities to be a level 5 leader. The founder of Samsung, Lee Byung-Chul had both humility and will to become successful. Samsung started as a trading company in the year 1938 by Lee

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