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Characteristics Of Social Media

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What is social media?
Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:
Participation
social media encourages contribution and feedback from everyone who is interested. It blurs the line between media and audience.
Openness
most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.
Conversation
whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.
Community
social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.
Connectedness
Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

Social Media Marketing

It is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still the dominant terms in academia, social media marketing is becoming more popular both amongst practitioners and researchers. Most social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad

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