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Characteristics Of The Digital Revolution

712 Words3 Pages

In ten years, the quasi universal use of Internet led to the digitalization of the economy, which is not only a disruptive phenomenon, but even a revolution for firms. Indeed, all the sectors are impacted by Internet arrival. This revolution possess two main characteristics : first, the increase of speed. Internet has been adopted very quickly by the population, and for social media, it has been even faster (making them the first use of the Web). And day after day, new behaviors and habits are emerging, like smartphone use, cloud computing, etc… Today, the part of time dedicated to internet exceed 2% in Europe and % in United States.
The second major characteristic of the digital strategy is the universality of its impact on the customer path. Digital is not only about corporate communication, but also about marketing, sales, distribution, CRM (customer relationship management), services, and even innovation (with the co-creation, and the …show more content…

This is where a specific skill is required in the firm : the “Web Analytics”.
With the rise of digital, customers begin to be more educated about product or service characteristics, and more demanding, skeptical about firm’s promises or declarations. Sometimes, companies doesn’t know how to react with these customers on social media, and then they adopt different types of strategies : Ford, in USA, started a proactive and creative attitude in social media, but other constructors can choose a more cautious and reactive approach to deal with these digitally educated

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