Characteristics Of Walt Disney

Introduction This paper will identify some reasons why the world 's largest theme park operator, the Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong. Additionally it will address what particular market characteristics of Tokyo, Paris, and Hong Kong were especially attractive and if there are other areas, that Disney should establish new parks. Finally, if data suggests Disney should establish additional foreign parks what countries should they be established, when would this be best to accomplish, and the reasoning for choosing these locations.

Reasons Walt Disney Co. Were Motivated to Establish Parks Internationally Vision is the main reason surrounding the growth during Walt Disney 's life; he was

Finally, the desire for increasing external growth, increasing profits, strength of branding, and triple bottom line success led the company to establish parks in internationally in areas such as Tokyo, Paris, and Hong Kong. External growth is best suited as an international strategy due to the desire to increase and diversify the company as they are onboard to spend money to make money therefore increasing their base by diversifying internationally would work to the company 's advantage and ultimate goal on increasing profits. This international growth or strategy allows a business to strengthen their market share and increase profits while diversifying the company as a whole as well as taking advantage of opportunities, which in turn adds strength to the base, or foundation of the company.

Market Characteristics of these Countries that Captured the Attention of Walt Disney Co Tokyo and Hong Kong both have medium to low individualism, which points to a culture that does things to create success for everyone which creates an atmosphere of harmony especially in the workplace. Additionally both countries are medium to high in masculinity which points to individuals that are driven to achieve success, competitive, as well as cementing in the value of hard work. This hard work and dedication helps secure success for the individuals, vendors, and clients would translate over to individuals working for the company creating happy and thriving

In an effort to stay current theme parks similar to Walt Disney Company have taken to attracting teens, young adults, young couples, catering to small and large families, and now they are even enticing tech savvy individuals through the imagery of Epcot. Keeping this in mind it is never a bad idea to keep your market fresh, and new as a means of enticing locals, and avid Disney followers who pride themselves on experiencing every aspect of Disney through their parks, cruises, and even