Both began to produce the revolutionary t shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing, the "Jantzengirl" logo appeared on the outside of Jantzen Knitting Mills swimsuits as early as 1921. In addition to tennis shirts, Lacoste produce T shirts for golf and sailing. Lacoste entered India via Sports and Leisure apparel Limited in the year 1993. As of now Lacoste is a leading contender in the premium T-shirt segment with a growth rate of 30% and 40% of footfalls is from the women.
He brought discreet advertising back for Bottega Veneta by removing their logo stamps. He made Bottega Veneta’s signature intrecciato weave the most noticeable feature on all leather luxury goods sold thereby taking the brand’s focus back to artisanal production. Tomas Maier is the creative talent behind the renaissance of Bottega Veneta. With its re-found fame, the fashion house released a women 's ready-to-wear line in 2005, and a men 's line in 2006 in parallel with their international expansion plan which had begun in 2002. In April 2006, The first jewelry line of Bottega Veneta was launched through which the brand branched out into the realms of interiors and furniture design.
Figure 1: Jimmy Choo Boutique 1.0 COMPANY PROFILE Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo Company was founded in 1996, with Mr. Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr. Choo departed the company in 2001. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success.
Sales of Red TabTM products represented the majority of our Levi’s brand net sales in all three of our regions in fiscal years 2009, 2008 and 2007. • Premium Products. In addition to Levi’s» Red TabTM premium products available around the world, Levis offers an expanded range of high-end products. In 2009, we consolidated the management of our most premium Levi’s Jeanswear product lines under a new division based in Amsterdam. This division will oversee the marketing and development of two global product lines: its existing Levi’s» Vintage Clothing line, which showcases our most premium products by offering detailed replicas of its historical products, and Levi’s Made & Crafted, a recently-launched line of premium
LPD incarnates elegance and refinement in skincare, makeup and perfume segments. The Consumer Product Division (CPD) is targeting the mass market with the latest cosmetics innovation. CPD runs brands such as L’Oréal Paris, Maybelline New York and Garnier, offering hair products, colouring products, skin care and makeup. The Active Cosmetics Division (ACD)
The Watch Hut- The Expert In Online Watches About Us The Watch Hut is one of the leading online retailers which specialises in different varieties of watches of famous brands. The Company has been serving the customers in the UK since 2005. The main aim of the Company is to offer watches of different brands at competitive rates. The Company has the policy of holding all items for sale in stock which means the Company can offer the highest customer service in comparison to their competitors. The Company has been trading through parent company DM London since January 2012.
Customers were infused with an idea that whenever they wish to buy any apparel, footwear or any other fashion and lifestyle item, they should think of Myntra first. Offering great deals, exclusive sale offer for the day, coupons etc., which enables customer ends up buying the product at Myntra when finds product at reasonable rates. Marketing Strategy - Tie-ups with celebrities through associations with movies and events as they represent fashion sense. Conclusion: Myntra’s aims to provide a hassle free and enjoyable shopping experience to its shoppers across the country with the widest range of brands and products has paved off, making it the number one fashion e-commerce store in
(Inditex Group, n.d.) ZARA uses designers as group instead of individual to quick update products at a great extent, besides, company keep low inventory in stock because each new product is supposed to be sold within 10 days. ZARA constitutes around 80% of Inditex business (8 companies) which means a failure in ZARA can put the whole group at a risk. (Inditex Group, 2014) Base on the research, the following is analysis of ZARA by SWOT model. • Strengths: Good enterprise management status and economic status; Good development space; The broad consumer groups (men, women, children); Great brand attractiveness; Powerful design capability; High speed of product renewal; Parity
The next year, Tomei Group established its own particular boutique under the name T.H Jewelry. In year 2003, the first De Beers Diamond retail outlet was open to the public and managed solely by the Group in Malaysia. Besides that, the Group is licensed with ISO in Quality Management System for its retailing in jewelry from Lloyd’s Register Quality Assurance Kuala Lumpur to continuous exertion and assurance to the quality of their boutique. During the same year, the Group being the first jeweler in Malaysia to received the award with the status Superbrands Malaysia2003/2004. In the year 2004, the Group has been reliable honored with the Fair Price Shop Awards by the Ministry of Domestic Trade and Consumer Affairs, Malaysia for its excellent client service at its retail
Introduction. CavinKare Private Limited was founded by C. K. Ranganathan. The firm had originally started as Chik India in 1983. It changed its name to Beauty Cosmetics Private Limited in 1990 and in 1998 it became CavinKareb Private Limited with the objective of going beyond cosmetics and offering a wide range of consumer products. Twenty years later, his company emerged as a strong competitor in the Indian fast-moving consumer goods (FMCG) market, offering a range of hair care, skin care and personal care products.