ipl-logo

Cheesecake Factory Case Study

933 Words4 Pages

RESTURUANT REVIEW
THE CHEESECAKE FACTORY
The Cheesecake Factory started out as a small bakery that sold desserts to other restaurants. It was officially established as a restaurant with an extensive dessert menu in 1978 in Beverly Hills, California. The second restaurant opened in 1983 in Marina Del Rey. The Cheesecake Factory is now a very successful restaurant that has around 175 branches all around the world, known for its huge portions and delicious food. It features over 250 items made from scratch in their menu, along with 40 desserts, all gathered up in a sophisticated fusion cuisine that brings together American and a little bit of Chinese foods.
My family and I decided to go to The Cheesecake Factory during a summer vacation to Los Angeles, coincidentally, the nearest one was the second branch that opened in 1983. Valet parking was offered so we got out of the car and admired the glamorous lighting as we entered. We had to wait in the outdoor lounge to get a table, since there were no reservations and the customers get their menus on a first come first served basis. The beautiful scenery distracted us from boredom before the 45 minute wait was up. The lady at the door greeted us and took us to an indoor table that looked out over the patio where people were enjoying their meals. The décor was absolutely, distractingly magnificent! Beautiful, classic paintings hung on the complicated walls which formed unexpected curves and lines that were put together elegantly and

Show More
Related

  • Jimmy Johns Essay

    646 Words  | 3 Pages

    Nick Kousky 1/12/2017 The History of Jimmy Johns In 1983, history was made. The date, January 13, 1983 was a special time for all sandwich lovers around the globe. This date holds the place of the opening of the first ever Jimmy Johns.

    Read More

  • Blanche Dialectical Journal

    656 Words  | 3 Pages

    Fortunately, there were not many other guests. Blanche took one room with the kids, and we slept in the other room in one single bed, almost like camping out. The next morning we woke and went to the lobby for breakfast. I looked at the menu and was aghast at the prices.

    Read More

  • Texas First Whataburger History

    507 Words  | 3 Pages

    This is the story of how Whataburger started. At 1950, Harmon Dobson and Paul Burton were looking to open a hamburger restaurant. Dobson's goal was to "make a better burger that took two hands to hold and tasted so good that when you took a bite you would say What a burger. In June 1950, Dobson was granted the Whataburger trademark. In August of that year they opened their first location on Ayers Street in Corpus Christi, Texas, across from Del Mar College.

    Read More

  • Golden Corral: America's # 1 Buffet And Grill

    1205 Words  | 5 Pages

    SWOT Analysis The first Golden Corral restaurant was founded in 1973 in Fayetteville, NC, and the brand has been expanding since that time. Currently, Golden Corral has 481 locations throughout 41 states in the United States of America. They have been around for approximately 45 years and is known to many as America’s #1 buffet and grill. In fact, in 2011, Golden Corral was recognized for the 14th year as the #1buffet and grill by the National Restaurant Association.

    Read More

  • Essay On Chick Fil A

    677 Words  | 3 Pages

    While we often kid about Chick-Fil-A and how perfect the restaurant is, it’s hard to ignore just how glorious their food can be. Chick-Fil-A is top six favorite foods in Texas according to Fox news. Their success rate is very high due to the variety of food. This restaurant specializes in delicious and affordable food for anybody. It is a great restaurant to have a delicious meal for lunch or dinner, or even both without emptying our wallets.

    Read More

  • What Are The Challenges Ivan Gullien Faces

    843 Words  | 4 Pages

    Q.What are the challenges that Ivan Gullien faces? The major challenge faced by Ivan Gullien was the development and implementation of the strategy. This was observed in the case that the category performance was going down and there was a minimum growth within the category itself over the last five years. Other challenges may include the increase the current market for the consumption Pillsbury cookie and use of most effective marketing communication.

    Read More

  • Chick Fil A Essay

    2058 Words  | 9 Pages

    The now-famous Chick-fil-A Chicken Sandwich was first launched by Cathy in the first decade of the 1960s. The sandwich gained popularity rapidly, and the business grew after opening its first mall-based restaurant in 1967. Chick-fil-A maintained its growth during the 1970s and 1980s,

    Read More

  • Spring Break Short Story

    1289 Words  | 6 Pages

    This would be the best Spring break ever! We arrived at the hotel. It was about 100 stories and looked like it had jumped straight out a resort advertisement. The hotel had amazing architecture, which included a gold exterior and white detailing. A bellboy greeted us with drinks and a cart for our bags.

    Read More

  • Fox Games Visual Analysis

    1014 Words  | 5 Pages

    The tables have a long gray, flowing tablecloths to make the scene look fabulous. I notice that each table contains a woven, wooden basket full of thick breadsticks, bentwood chairs. The shape of the chair curves into a heart in the middle, which brings elegance to the room. The windows and the tablecloths have a repetition of vertical lines; I can see curving lines on the chair backs. There is a chandelier in the middle hang from the ceiling and eight lighted candles on it.

    Read More

  • Examples Of Ethnographic Observation

    765 Words  | 4 Pages

    It is open during lunch and dinner hours. Inside, there are many tables that sit around the restaurant and are covered in white tablecloth and has flowers placed in a clear vase. The walls are bright coloured that create a vibrant mood as people enjoy their meals with an almost inaudible music.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Mcdonald's Food And Beverage Industry Case Study

    1972 Words  | 8 Pages

    Introduction The company selected for this research is McDonald’s Australia Holdings, a patented public company in Australia. The company specializes in food and beverage products such as burgers, coffee, sandwiches, McCafe beverages, and soft drinks, among others. The primary activity of the company, which generates most of its revenues from food and beverage services, entails establishing and operating a chain of family restaurants that offer quick services throughout Australia. While the company owns and runs a smaller number of the McDonald’s Australia Holdings’ restaurants, a larger number of the restaurants is owned and ran by franchisees, who shell out the company’s service fees and rent (Buchan, 2012). The 2013 annual revenue of the

    Read More

  • Jollibee Food Corporation Case Study Summary

    973 Words  | 4 Pages

    Jollibee Food Corporation Summary In 1975, Tony Tan and his brother opened two Ice Cream parlors in Manila, Philippines, also they expanded their menu and start offering quick meals such as hamburgers, hot sandwich and spaghetti but soon they realized that their revenue is more from the side order rather ice cream. In 1978, the Jollibee Food Corporation is formed in Philippines. Jollibee have a dominant position in Philippines because Jollibee is first local fast food in Philippines which they served home style Philippine recipes and give a good service such as keeping the employee happy and treating them with respect. JFC marketing strategies based on being closer to Filipino families than their competitor.

    Read More

  • Japanese Restaurant Experience Essay

    1182 Words  | 5 Pages

    Time passes really fast and I have already worked as a part-time waiter in this Japanese restaurant for two and a half years. Today is my last day at work and I have a lot to share, not only the most memorable experience I had while working, but also what I have learnt since I chose this job. I remembered that why I chose Japanese restaurant is due to my curiosity on Japanese culture and cuisine. I remember that I was energetic and excited as I reckon that being surrounded by all sorts of Japanese food should be fun.

    Read More

More about Cheesecake Factory Case Study

Open Document